- 82% of pharma teams believe their outreach works, but only 28% of physicians agree it meets their needs.
- Mechanism of action, animated. Clinical trial results, visualized. Treatment guidelines, walked through step by step.
- The best video content doesn’t stay on social. It becomes what the rep opens on the iPad, what plays in the HCP portal, what follows up after a congress session.
Physicians already prefer video learning. Most pharma content still hasn’t caught up. Here's what we found, and what it means for how you build your next story.
01The gap between preference and practice
82% of pharma teams believe their outreach works, but only 28% of physicians agree it meets their needs. Physicians increasingly learn by watching, not by reading start to finish.
of the time, physicians read only the abstract of a publication, not the full paper.
MLR review covers every version, however many journeys one approved core holds.
languages one approved core is produced in, without restarting the scientific review each time.
Every figure here is independently sourced.
02Five formats worth building
Mechanism of action, animated. Clinical trial results, visualized. Treatment guideline walkthroughs. Protocols and dosing, made concrete. Real-world evidence, told as a story.
“Physicians increasingly learn by watching, not by reading start to finish.”
03Why this belongs in the field, not just the feed
The best video content doesn’t stay on social. It becomes what the rep opens on the iPad, what plays in the HCP portal, what follows up after a congress session.
04Making the shift without the rebuild
We turn your existing approved publication into these formats without creating new claims. Zero new claims created, every frame maps back to the source that's already been through review.