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PubVisual KOL

Expert voices, inside your science.

We record leading experts in one directed session and build their commentary into the PubVisual itself. Physicians hear a respected peer give their view on the data, one tap from the science, in their own time.

Expert film still: oncologist talking through the mechanism Expert film still: cardiologist on what the endpoint means Expert film still: hematologist inside the subgroup data Expert film still: immunologist on where it fits in practice Expert film still: neurologist on the guideline perspective Talking through the mechanismOncology
One library, many voices · each expert covers a different question

Same data. Different messenger. Different result.

That is not cynicism. It is how medicine has always worked: trust flows through peers.

Most scientific content travels with no voice at all.

The messenger problem
73%

of physicians find colleagues’ views on a drug more credible than information from the industry.

Sermo · 2,000+ physicians

So we found the voice

Your data, carried by a voice they already trust.

A respected peer explains your science inside the content itself, one tap from the data, in the physician’s own time. Trust is not claimed. It is borrowed.

See the tap in action ↓

Their commentary travels with the science, at the biggest medical congresses

ASCO AHA ECTRIMS ERS ATS DDW
Why physicians believe it

The data doesn’t change. Who explains it does.

The same trial result, told by the brand, reads as marketing. Told by a physician your audience already respects, it reads as evidence worth trusting.

PubVisual KOL puts that trusted voice inside the data itself, built into the PubVisual your physicians already open, not a separate video they have to go find.

From the brand
How it reads to a physician
From a peer they already trust
How it reads to a physician
Inside the content

Expert insight, one tap from the data.

The moment a physician meets the endpoint, the expert’s take is right there. Watch it happen, or click the expert chip yourself.

Outcomes over timeApproved figure
Why this endpoint mattersExpert take · 40 seconds
Expert speaking about the endpoint
Dr. Elena DuarteMedical Oncologist

The data speaks. Then the expert does.

Insight clips are filmed in the same directed session as the films, then placed at the exact moments they matter, one tap from the figure they explain.

The approved figure draws itself
The expert’s take appears beneath it
One tap, and the expert explains
Back to the data, story continues
63%
of the time, physicians read only the abstract of your science.

The Impact Gap Report 2026 · free. That number, next to 60 more like it, and what the evidence says actually gets read.

See the whole picture →
Peer-reviewed reading surveys, cited in full inside
The Impact Gap Report cover
Straight off the iPad

This is what your physicians actually hold.

One expert, one therapeutic area, opened on an iPad, exactly as a physician meets it. Same product, tuned to the science that matters to them.

PubVisual KOL
A KOL leading an oncology session inside PubVisual KOLOncology
A KOL leading a neurology session inside PubVisual KOLNeurology
A KOL leading a rare-disease session inside PubVisual KOLRare disease
One voice, everywhere

Their trusted voice travels with the science.

Wherever a physician meets your data, the expert’s view is one tap away: beside the figure, on the congress screen, in the follow-up. All of it grows from one session, built on their own published work.

One directed sessionremote, at congress, or in their office
The expert filmopens the science in their voice
Their view on the endpointbeside the figure it explains
Their view on safetyinside the safety branch
Congress screen cutthe booth and the symposium
Follow-up commentaryafter the meeting ends
Clips on Smart Pathways routeswaiting at the right station

One review path, one approved core. The expert’s voice travels with the science.

If you are wondering about the ask

The ask is small. The sign-off is theirs.

The experts your physicians already trust are busy earning that trust. So the ask stays light, and nothing carries their face or their words without their approval.

1One directed session

Professionally directed and scheduled around them, remote or in their own office.

2A script from their own work

Built on their published papers and talks. Preparation is reading, not homework.

3Their review at every step

Nothing ships without the expert’s sign-off, from script to final cut.

“It felt like a colleague sitting next to me, walking me through the figure.”
Cardiologist · Heart Failure
Book a demo

Put trusted voices behind your science.

Bring us your publication and the experts you already work with. We direct, we script from their published work, and they review every step. Built to move through your review, not around it.

Expert-led film still
Questions

Frequently asked questions

Yours. The respected voices in your therapeutic area, the experts your team already works with. We record them and build their commentary into the PubVisual; the credibility stays theirs.

One directed recording session, scheduled around their calendar, remote or in their office. The script comes from their own published work, so preparation is reading, not homework.

Everything with their name on it. The script starts from their published work, and they review every step, from storyboard to final cut. Nothing ships without their sign-off.

Inside the PubVisual first: commentary one tap from the data it explains, clips waiting on Smart Pathways routes. From there it travels with the science, to HCP portals, approved email, and congress screens.

Like everything we build: from the approved core, built for MLR from the first frame, and structured for review inside your existing Veeva workflow. The expert’s words come from their own published record.