PubVisualPubVisual Book a Demo
Resources Blog About Contact Book a 30-Minute Demo →
HCP Engagement Videos

Your HCP engagement strategy ends at the download. Theirs starts there.

Sending is not engaging. Acting is. PubVisual builds smart nuggets into the film, so the physician who wants more can ask, request, and explore right there, on their own time, from your approved source.

Physician watching a PubVisual
Watching now
Dr. Tanaka
Dr. TanakaOncologist · watching the trial results
A smart nugget, mid-film
Ask about the subgroup data
Reaching the physicians of teams at Pfizer Amgen Bayer Takeda Johnson & Johnson Novartis
Six physicians, six next steps

Every one of them did something.

The same film, six different physicians. What they reach for is up to them. The smart nugget is always there, and it always leads back to your approved content.

Dr. AlmeidaActed
Cardiologist
Asked a question about the endpoint
Dr. DelgadoActed
Immunologist
Requested the full publication
Dr. KellerActed
Neurologist
Took the knowledge check
Dr. LaurentActed
Oncologist
Saved it to the reference library
Dr. TanakaActed
Hematologist
Replayed the mechanism
Dr. WhitmoreActed
Rheumatologist
Booked time with the team
What engagement actually means

Engagement is the thing they do next.

Not a number on a dashboard. Not a metric anyone reports back.

Real engagement is a physician deciding, on their own, that they want more, and having somewhere to go. The smart nugget is that somewhere. It sits inside the film, it leads back to your approved source, and the physician reaches for it because they are interested, not because anyone is watching.

The part a play button cannot do

One congress clip. Two physicians. Two next steps.

The same approved clip plays for both, and each does something different with it. One taps to ask a question mid-video; the other taps to request the full paper. Tap a physician and follow what happens. Every next step leads back to your approved content.

Your approved congress clipOne source. One review. One link.
The physician with a questionWhat he does mid-clip
1
2
3
Same clip, two next steps, one review. Every action, the question and the request, leads back to content that was already approved, so a single MLR pass covers all of it. That is the difference between a video people watch and a video they act on.
63%
of the time, physicians read only the abstract of your science.

The Impact Gap Report 2026 · free. That number, next to 60 more like it, and what the evidence says actually gets read.

See the whole picture →
Peer-reviewed reading surveys, cited in full inside
The Impact Gap Report cover
What makes it an engagement strategy

Three products, one job: turn interest into action.

A film alone is a better send. These are the layers that make it an engagement strategy instead of a prettier attachment.

PubVisual EngageThe engine of this page

Smart nuggets: somewhere to go, mid-story.

PubVisual Engage places approved actions where attention peaks: ask an expert, request the publication, take a knowledge check, open the reference library, replay the key takeaway. The physician acts inside the science instead of closing a tab, and every nugget leads back to your approved source. That is the difference between a video that was sent and a physician who did something.

See PubVisual Engage →

The action stays with the physician.

A smart nugget gives them somewhere to go, on their own terms. Every nugget leads back to your approved source, so the whole experience is built for MLR from the first frame.

0new claims. Every nugget leads straight back to your approved source.
30+languages from one approved core.
1MLR review covers every version, not per asset.
“For once they did not just watch. They wanted the paper.”
Medical Affairs Lead · Immunology
See it on your own content

Bring us the content they should act on.

Send the publication or the deck behind your next send. We will show you where the smart nuggets would sit and what each physician could do there. On the house. No promises.

Questions

Frequently asked questions

No. Engagement here means the action a physician chooses to take, not data we collect about them. The smart nugget gives them somewhere to go; whether they take it is theirs to decide.

An interactive step built into the video, ask a question, request the paper, take a knowledge check, save it for later. It sits inside the film and always leads back to your approved content.

Wherever the physician already is, on their own time. A link, a portal, a congress screen, or an email they open when it suits them. They explore it themselves, not in a live presentation.

We will not tie it to a fixed date. You approve the core the normal way, at script, storyboard, and final animation. From there, that same approved core carries every version, so new cuts and languages do not restart the scientific review. The overall pace tracks your own review, which we plan around with you from day one.

Yes. Every nugget and every frame traces to an approved claim, so the film is structured for MLR from the first frame and fits your existing Veeva workflow.