- Knowledge translation is the unglamorous term for getting what's been discovered into the hands of the people who need it. The translation step is where most of it stalls.
- Slide decks, PDFs, static modules, all of them ask the physician to bring the effort. And 45% of HCPs are unreachable through conventional digital outreach anyway.
- We compress the paper you already have approved into a visual story built to be finished in about two minutes, with room to go deeper if she wants to.
Physicians want the science. The format between them and it is usually the problem. Here's what we found, and what it means for how you build your next story.
01The gap has a name
Knowledge translation is the unglamorous term for getting what's been discovered into the hands of the people who need it. The science exists, published and peer-reviewed. The translation step is where most of it stalls.
of the time, physicians read only the abstract of a publication, not the full paper.
MLR review covers every version, however many journeys one approved core holds.
languages one approved core is produced in, without restarting the scientific review each time.
Every figure here is independently sourced.
02Why the usual education formats stall
Slide decks, PDFs, static modules, all of them ask the physician to bring the effort. And 45% of HCPs are unreachable through conventional digital outreach in the first place.
“The science exists, published and peer-reviewed. The translation step is where most of it stalls.”
03Turning the publication into something she'll finish
We compress the paper you already have approved into a visual story built to be finished in about two minutes. From there, Engage lets her go further if she wants to, a knowledge check, a term decoder, a smart nugget to request the full paper.
04What this changes for your team
You're not writing new content or running a new review process. Zero new claims get created along the way, which means your MLR team reviews the core once and it holds across every version.
