The evidence took years and millions. Then it travels as a document a payer skims once, built in one fixed order that fits nobody’s actual question. The fix is not a shorter dossier. It is a value story each stakeholder can navigate their own way.
A value dossier is written once, in one order, for a reader who does not exist: someone with the budget holder’s patience, the HTA reviewer’s appetite for methods, and the clinician’s interest in every subgroup.
So teams cut versions: the payer deck, the HTA submission summary, the P&T leave-behind. Every cut is another build and another review cycle, and the versions drift apart the moment the label moves. The alternative is one approved value story that holds every chapter, where the reader’s question decides the order. Nothing is duplicated, nothing drifts, and the rigor your HEOR team built stays intact in every route.
Your value figure lands on the payer’s desk and on the medical lead’s desk in the same week. Tap a reader and watch their route through it change. Neither sits through the other’s part, and it is all one MLR review.
60+ studies, side by side: why your best science never reaches the physicians it was written for, and what the evidence says actually works instead.
Get the free report →This is not a video service bolted onto a dossier. Each product closes a specific gap between your evidence and the person deciding on it.
The lead for value storiesSegmentation decides who receives the dossier. Smart Pathways decides what happens after they open it. The budget holder lands on budget impact, the HTA reviewer lands on methods, the clinician lands on outcomes, and every route recombines the same approved modules. No payer deck, no submission summary, no leave-behind drifting out of sync. One MLR review covers every journey, which is why personalization stops being rationed by compliance economics.
See PubVisual Smart Pathways →
A dossier ends when it is closed. With smart nuggets inside the story, the payer who reaches the comparator chapter can request the full model, ask for a methods walkthrough, or book time with your team.
See PubVisual Engage →
Numbers argue. Peers convince. PubVisual KOL builds a respected clinician’s commentary into the story itself, one tap from the data, so the evidence arrives with the credibility of the person explaining it.
See PubVisual KOL →Every chapter maps back to the dossier, the model, and the sources your HEOR team approved. Nothing is simplified into a different claim.
“The payer asked to keep the link. Nobody has ever asked to keep the dossier.”
Send the dossier or the model. We will show you the chapters it becomes and the route each of your stakeholders would take through it. On the house. No promises.
A video is one chapter of it. The product is a value story a stakeholder navigates: they choose the order, go as deep as they need, and take an approved next step where their interest peaks. The full dossier and the model stay one tap away for the reader who wants everything.
Nothing is simplified into a different claim. Every chapter maps to the dossier and sources your HEOR team approved. What changes is the order and the entry point, not the evidence, and the underlying detail stays available at full depth.
Yes. That is the Smart Pathways model: routes recombine approved modules, so the payer, the HTA reviewer, and the clinician each get their own way in while one review covers all of it. No versions to keep in sync.
It is built for them. The tone is evidence-first, every claim traces to an approved source, and the reader steers. Nothing pushes; the stakeholder chooses what to open next.
We will not tie it to a fixed date. You approve the core the normal way, at script, storyboard, and final animation. From there, that same approved core carries every version, so new cuts and languages do not restart the scientific review. The overall pace tracks your own review, which we plan around with you from day one.
Yes. Because every module maps to an approved claim, the whole story is structured for MLR from the first frame and fits your existing Veeva workflow.
