From paper to story
The same science. A shape they can finish.
Dr. Adam Haddadbetween patients
Dr. Grace Mbekion the train home
Dr. Richard Halebefore the journal club
Core compresses your approved publication into one clear visual story physicians actually finish. The full paper stays one tap away; Core is the version they’ll watch.
Core is the quiet one. It opens the science, makes it clear, and gets out of the way.
Physicians say they read only the abstract 63% of the time.
Saint et al · Journal of General Internal Medicine
Not because they don’t care. They report 4.4 hours a week for the literature. Total.
The abstract is not the story. It’s the trailer. Most viewings end there.
Skimmed is not understood. And understanding was the whole point of publishing.
Core compresses your publication into the two minutes they actually have: one clear visual story, built to be finished. The full paper stays one tap away for the day they want everything.
Watch a paper become a story ↓
From paper to story
Dr. Adam Haddadbetween patients
Dr. Grace Mbekion the train home
Dr. Richard Halebefore the journal club
Some days there is time for the full methods section. Most days there are a few minutes between patients, and the day your paper arrives on decides what happens to it.
Core is built for the day it actually lands: the whole story, clearly told, short enough to finish. On the day they want everything, the full paper is one tap away.
60+ studies on why physicians stopped reading pharma’s science, and the evidence for what works instead. Sourced, quotable, built for forwarding.
Get it now · free →
The question, the mechanism, the result, and what it means, each stated plainly enough to carry into clinic.
Core never replaces the publication. It opens it: every scene links back to the source it came from.
Built from your approved publication, with every claim mapped to its reference before a frame is animated.
The first idea lands on your desk early, drawn from your approved publication. You judge it before anything else moves.
The same approved core can grow, whenever you are ready. Nothing gets rebuilt.
The story branches into routes that adapt to specialty, interest, and depth.
Explore Smart Pathways →Smart nuggets layer in: knowledge checks, expert answers, and next steps mid-story.
Explore Engage →Bring us your publication. In 30 minutes we will show you what its two-minute story looks like. Built to move through your review, not around it.
It plays like one, and that is the point: a clear two-minute story physicians finish. Underneath it is the same approved core everything else builds on, so smart nuggets, routes, and expert commentary can join whenever you want them.
Never. Core opens it. Every scene links back to the paper, and the full publication stays one tap away for the day the physician wants everything.
Wherever your science already goes: HCP portals, approved email, congress screens, and the iPad in the MSL’s bag.
Yes. That is the architecture: one approved core, modular from the start. Routes, nuggets, and expert clips are additions, not rebuilds.
Your approved publication. We put the first idea on your desk early, and your review process runs exactly as it always does.