- The instinct with a first explainer video is to protect the science by including every finding.
- Start with the finding, not the script. Work backward: what visual makes that finding obvious, what order gets her there fastest.
- The common mistakes: trying to cover the whole paper instead of one finding, and treating the video as a read-aloud PDF.
Your first pharma explainer video succeeds or fails in the first ten seconds, not the last. Here's what we found, and what it means for how you build your next story.
01Start with the two minutes she has, not the twelve pages you have
The instinct with a first explainer video is to protect the science by including every finding. That instinct is exactly what sinks a first attempt. Pick the single result a physician actually came for, and build two minutes around that one thing.
Explainer Videos: How to Successfully Create Your First, told as a story a physician can finish.
02The build order that actually works
Start with the finding, not the script. Work backward: what visual makes that finding obvious, what order gets her there fastest. Script comes last, once the visual story already makes sense without it.
“Pick the single result a physician actually came for, and build two minutes around that one thing.”
03Where first attempts usually go wrong
Trying to cover the whole paper instead of one finding. Treating the video as a read-aloud PDF instead of an actual visual story. Building one version for everyone.
04Getting from paper to video
Bring us the publication, we handle the mapping from data to visual story, typically landing a first idea on your desk early, so you judge the direction before anything else moves.
