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Case study · Oncology

The oncology launch at the biggest congress of the year.

A booth screen running the science as a story, and every badge scan turning it into that physician’s personal version. What the launch team learned about attention.

Inside the pages
  • The booth conversation that stopped starting from zero
  • How badge scans became personal routes through the data
  • How the story stayed with delegates after the hall closed
  • The three solutions behind the story, one page each
9 pages · print ready · made for forwarding
Read by teams at
Roche Genentech BeiGene Jazz Pharmaceuticals Agios

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