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Case study · Immunology

The immunology poster that outlived the congress.

A poster gets its three to nine minutes. This one got a second life: the interactive version shipped as the follow-up, and the congress became a channel instead of an event.

Inside the pages
  • The three to nine minutes a poster actually earns
  • The interactive version that went out the morning after
  • How the poster kept answering questions after the congress ended
  • The three solutions behind the story, one page each
9 pages · print ready · made for forwarding
Read by teams at
Abbott Novartis Regeneron Biogen Bristol Myers Squibb

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