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Case study · Cardiology

The congress ended. The data kept going.

How a cardiology team took one outcomes readout from the poster hall to the iPad in every MSL’s bag, and what happened after everyone flew home.

Inside the pages
  • A congress deadline, and one shot at attention
  • One approved story across four congress moments
  • How one approved story kept working after the hall closed
  • The three solutions behind the story, one page each
9 pages · print ready · made for forwarding
Read by teams at
Pfizer AstraZeneca Bayer Daiichi Sankyo Organon

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