- A slide deck explaining a mechanism of action was built to be presented. Take the presenter away and it's just static art with arrows on it.
- A physician opens that same mechanism deck at midnight, on her own. An animation, built to carry its own explanation frame by frame, keeps working there.
- The slide deck shows a static receptor diagram with a caption. The animation shows the same mechanism unfolding in the order it actually happens.
A mechanism slide works with a presenter in the room, and fails the moment she leaves. Here's what we found, and what it means for how you build your next story.
01Built for two different rooms
A slide deck explaining a mechanism of action was built to be presented. Take the presenter away and the slide is just static art with arrows on it, asking the reader to supply the explanation that used to come from a person.
MOA Animation vs. the MOA Slide Deck, told as a story a physician can finish.
02Where the deck quietly stops working
A physician opens that same mechanism deck at midnight, on her own. An animation, built to carry its own explanation frame by frame, keeps working in exactly those moments.
“Take the presenter away and the slide is just static art with arrows on it.”
03What the comparison actually looks like
The slide deck shows a static receptor diagram with a caption. The animation shows the same mechanism unfolding in the order it actually happens. Nothing about the science changes. What changes is whether an unattended reader can follow it.
04Same source, same review, different format
An animated mechanism explainer is built from the same approved source the slide deck came from, mapped frame by frame so nothing new is introduced. It moves through your existing MLR workflow the same way the deck did.