Pharma Marketing is not a land of the free. Regulations and ethical principles ought to be followed. After all…
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In 2021, a study from Accenture revealed that mistrust in pharma is still an issue in the US. The people’s trust is…
Clinical trials were re-thought thanks to the pandemic. Decentralized clinical trials (DCTs), at first seemed like a temporary solution.
Patient Support Programs (PSPs) have become pivotal. They bridge gaps between service and consumers’ external and…
Thanks to the last two years, a change came into place when it comes to digital health. In response to COVID-19…
In the quest to deliver seamless CX to the audiences, pharma companies can achieve 1.8 times faster revenue growth…
The pandemic pushed forward the settings for digital healthcare. The fast pace adoption of technological advances will…
“Transparency”: a topic of conversation and heated debate particularly in the pharma industry. Many people depend…
Customer-Centric Approach in Pharma: Why Pharma Marketers Must Adopt It Immediately Within the pandemic landscape…
