
2023 is just around the corner. To enter the new year on the right foot, it is important to be on top of the latest…
2023 is just around the corner. To enter the new year on the right foot, it is important to be on top of the latest…
These 3 educational ways to use medical videos will help you effectively advance and promote health equity. Dive on in to learn more. 1. Medical…
In recent years, you might have come across the concept of “health equity” quite a bit. You might have even wondered what it is all…
You are where you are. At least that is what Lara Mahanna, from Sonata, defends. And we agree. As patients grow more demanding, companies must…
Market segmentation in pharma is a powerful tool for marketers to maximize the effectiveness of their communication efforts. Companies do not want to risk targeting…
As omnichannel strategies take the lead in pharma marketing, LinkedIn constitutes a valuable channel for stakeholder communication and engagement. In fact, US healthcare practitioners’ use…
The American Pharmaceutical industry is moving towards a definite digital shift. Thus, forcing marketers to adapt and innovate. It is here that omnichannel marketing in…
Healthcare SEO: Expanding Marketing Reach by Focusing on Local Searches Online search is today’s digital native patients’ first step in their care journey. So, healthcare…
As digital disruption goes full force, pharma companies need to reshape their approaches and strategies. So meeting today’s highly digitalized, demanding audience’s needs and expectations…
The idea of what “Industry 4.0” is in pharma has been widely debated and heavily associated with the digital disruption shaping healthcare. At its core,…