Consumerism in healthcare, COVID, and the future

consumerism-in-healthcare-covid-and-the-future

The COVID-19 pandemic has given consumerism in healthcare new importance. Customer-centric became the buzzword that pushed HCPs and patients to the center of all action. Health is no longer just a scientific magazine or the experienced word from a doctor. Health is now highly digitalized for patients and HCPs that are active participants in their […]

Consumerism in healthcare: The new normal

Consumerism in Healthcare_The New Era

What changed for healthcare providers and pharma companies? In a customer-centric era, it’s all about consumerism and the overall customer experience. In healthcare, it means patient-centered! They are consumers that look the same way in the healthcare industry as they do in other sectors, such as retail. With COVID-19, a new type of more concerned […]