The idea of what “Industry 4.0” is in pharma has been widely debated and heavily associated with the digital disruption shaping healthcare. At its core,…
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Cloud computing is a part of the changing spectrum in healthcare. For pharma companies, the uptake of new technologies tends to be a slow step…
The COVID-19 pandemic has given consumerism in healthcare new importance. Customer-centric became the buzzword that pushed HCPs and patients to the center of all action….
Pharma Marketing is not a land of the free. Regulations and ethical principles ought to be followed. After all…
As patients and HCP seek aid from the internet, they are more vulnerable to disinformation. As a result, healthcare misinformation is one of the greatest…
In 2021, a study from Accenture revealed that mistrust in pharma is still an issue in the US. The people’s trust is…
What changed for healthcare providers and pharma companies? In a customer-centric era, it’s all about consumerism and the overall customer experience. In healthcare, it means…
Clinical trials were re-thought thanks to the pandemic. Decentralized clinical trials (DCTs), at first seemed like a temporary solution.
Patient Support Programs (PSPs) have become pivotal. They bridge gaps between service and consumers’ external and…
One of the main focuses of pharma companies throughout their activity is the improvement of communications….
