Content is the bridge between brands and audiences. It adds value and credibility to a company’s marketing efforts…
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With the increasing digitalization of pharma, it’s no wonder that virtual interactions came as a welcoming novelty for pharma…
The pandemic obliged pharma reps to become “digitally present” as opposed to face-to-face. Moreover, it also pushed HCP to evolve…
Every year more Pharma companies launch drugs. Every year physicians have less time to analyze them. More data and less time…
We all know two of the main target audiences of pharma companies. We’re talking about either healthcare providers or patients…
Customer-Centric Approach in Pharma: Why Pharma Marketers Must Adopt It Immediately Within the pandemic landscape…
