{"id":9259,"date":"2022-12-13T13:00:00","date_gmt":"2022-12-13T13:00:00","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=9259"},"modified":"2022-12-06T10:26:03","modified_gmt":"2022-12-06T10:26:03","slug":"health-equity-pharma","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/health-equity-pharma\/","title":{"rendered":"Health Equity: What is it and why does it matter to Pharma?"},"content":{"rendered":"\n
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In recent years, you might have come across the concept of \u201chealth equity\u201d quite a bit. You might have even wondered what it is all about. Yet, the real question you should be asking is What is health equity and why should I care?<\/em><\/p>\n\n\n\n

What if I told you health equity can be both good for you and patients alike while placing your organization in a leading position? <\/p>\n\n\n\n

In this post, I will share with you all about health equity and the way you can make it a part of your brand and communications strategy.<\/p>\n\n\n\n

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What is health equity?<\/h2>\n\n\n\n
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Definition<\/h5>\n\n\n\n
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Health equity is a conception that dates back to the mid-nineteenth century and social medicine theorizations of the time. Since then, it has permeated into contemporary American society. Much of this is due to WHO\u2019s (World Health Organization) creation and its constitution. <\/p>\n\n\n\n

At its core, health equity dwells on the concerns around unfair disparities that determine people\u2019s access to health. Important to remember that the latter is declared by WHO as a fundamental human right.<\/p>\n\n\n\n

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\u201c…the highest standards of health should be within reach of all, without distinction of race, religion, political belief, economic or social condition.\u201d – The <\/em><\/strong>Constitution of the World Health Organization<\/em><\/strong><\/a>, 1946<\/em><\/strong><\/p>\n\n\n\n

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The disparities talked about in the US are deeply rooted in social, economic, demographic, and geographic dimensions. A practical example of this was the impact COVID-19 had on African American communities across the US. According to Pfizer<\/em>, these experienced 2.6 times higher cases of the disease<\/a>. Thus, proving they were more susceptible to contracting COVID.\u00a0<\/p>\n\n\n\n

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Why does this really happen? Factors such as communities\u2019 access to health insurance, as well as working and living conditions, play a determining role. With this, the pandemic just shed an even brighter light on the disproportionate impact of the disease on African-Americans, showcasing the existing health inequities.\u00a0<\/p>\n\n\n\n

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Why is health equity important to pharma marketing?<\/h3>\n\n\n\n
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Advancing health equity is to be a part of a pivotal change in the American Health System and pharmaceutical industry which will turn patient-centric approaches even stronger. But also, more tangible. <\/p>\n\n\n\n

Still not sure? Let me help you envision this. <\/p>\n\n\n\n

By advancing health equity, your company is:<\/p>\n\n\n\n