{"id":8893,"date":"2022-11-22T13:00:00","date_gmt":"2022-11-22T13:00:00","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=8893"},"modified":"2022-11-17T11:28:24","modified_gmt":"2022-11-17T11:28:24","slug":"pharma-marketing-and-the-importance-of-video","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/pharma-marketing-and-the-importance-of-video\/","title":{"rendered":"Pharma marketing and the importance of video"},"content":{"rendered":"\n
<\/div>\n\n\n\n
\"The-importance-of-video-in-pharma-marketing\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

As digital disruption goes full force, pharma companies need to reshape their approaches and strategies. So meeting today’s highly digitalized, demanding audience’s needs and expectations becomes possible. This is a complex buyer collective that requires teams to focus on creating pharma marketing campaigns that are meaningful and add value to the stakeholders. <\/p>\n\n\n\n

There are a wide set of possibilities for content creation in pharma. The industry’s audiences range from B2C to D2C targeting. So, the use of a video marketing strategy can enable the showcase of products and services as seamless interactive experiences. <\/p>\n\n\n\n

In this new era of digital healthcare, it is crucial to provide both HCPs and patients with educational resources that can effectively pave the way for lead generation and conversion. Following this line of thought, video can help you differentiate your company from the competition. Consequently, expanding brand awareness within an omnichannel presence. <\/p>\n\n\n\n

<\/div>\n\n\n\n

Pharma marketing:
Audiences’ needs and expectations<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Placing the customers’ behaviors and preferences at the center stage enables pharma teams to develop content tailored to the audience’s needs in the short and long run.<\/p>\n\n\n\n

Considering the multitude of drugs and other medical products on the market, it is important pharma companies create content that educates the audience. Perse, the focus should lie on educating rather than just selling your products or services. This helps you create a sense of trust from both physicians and patients. This link of connection is, thus, established through the delivery of high-value medical resources and experiences that meet needs and expectations. This way, every interaction becomes accountable. <\/p>\n\n\n\n

So, how can you effectively increase brand visibility, authority, and familiarity? By matching the promotional touchpoints of patients’ and physicians’ healthcare journey stages<\/a> with products presented as solutions within an educational approach. <\/p>\n\n\n\n

Medical professionals are no longer the starting point of a patient’s care journey. Online resources are now of great importance. So, companies must ensure their products and healthcare solutions show up on search queries and video content online. For example, this can be done through medical animations<\/a>, increasing ranking scores and visibility probabilities. <\/p>\n\n\n\n

<\/div>\n\n\n\n

Did you know that video is the number #1 content type used by marketers for the second year in a row <\/em><\/strong>(<\/em>HubSpot<\/em><\/a>)<\/em>?!… Start adding valuable resources to your pharma marketing campaigns today with our 90-second <\/em><\/strong>PubVisuals<\/em><\/strong><\/a>!<\/em><\/strong><\/p><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Strategizing for pharma:
Major focus points <\/h3>\n\n\n\n
<\/div>\n\n\n\n