{"id":7909,"date":"2022-09-20T10:00:00","date_gmt":"2022-09-20T10:00:00","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=7909"},"modified":"2022-11-17T11:34:59","modified_gmt":"2022-11-17T11:34:59","slug":"wearables-in-healthcare-is-this-an-opportunity-for-pharma-companies","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/wearables-in-healthcare-is-this-an-opportunity-for-pharma-companies\/","title":{"rendered":"Wearables in healthcare: Is this an opportunity for pharma companies?"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Wearables-in-healthcare-Is-this-an-opportunity-for-pharma-companies-1.png?resize=1024%2C683&#038;ssl=1\" alt=\"Wearables in healthcare: Is this an opportunity for pharma companies?\" class=\"wp-image-7915\" srcset=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Wearables-in-healthcare-Is-this-an-opportunity-for-pharma-companies-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Wearables-in-healthcare-Is-this-an-opportunity-for-pharma-companies-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Wearables-in-healthcare-Is-this-an-opportunity-for-pharma-companies-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Wearables-in-healthcare-Is-this-an-opportunity-for-pharma-companies-1.png?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Wearables-in-healthcare-Is-this-an-opportunity-for-pharma-companies-1.png?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Wearables as technology are at a fast expansion. To a point that can bring a variety of benefits for pharma companies. These gadgets are gaining advanced features and they are turning into a useful tracker of a <strong><a href=\"https:\/\/www.rednovius.com\/healthcare-trends-for-patient-engagement-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">patient\u2019s health<\/a><\/strong>.\u00a0Continue reading and discover the benefits that pharma companies will have through these tech advances.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\"><strong>Wearables in Healthcare<\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\"><strong>What\u2019s so attractive about wearable tech?<\/strong><\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These technologies extend to <strong><a href=\"https:\/\/www.rednovius.com\/customer-centric-approach-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than smartwatches<\/a><\/strong>. Did you know that there are virtual reality glasses that can help identify concussions in athletes? It\u2019s true: wearables are in expansion in the global market. And pharma companies are aware of this.<\/p>\n\n\n\n<p>Becoming a mainstream purchase for many, wearable devices allow the user to track their conditions. Whether we&#8217;re talking of devices or apps, they are valuable allies to track data on health. No doubt that <strong><a href=\"https:\/\/www.rednovius.com\/pharma-marketing-3-patient-motivated-changes\/\" target=\"_blank\" rel=\"noreferrer noopener\">users are in growing control over their wellness<\/a><\/strong>.<\/p>\n\n\n\n<p>It\u2019s expected that from five to ten years, wearables in healthcare will be more disease-specific. It will be thanks to their growing therapeutic and diagnostic capabilities. The growing hypothesis of a <strong><a href=\"https:\/\/www.rednovius.com\/customer-centric-approach-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">preventive model of healthcare<\/a><\/strong> seems more palpable than ever thanks to these evolving technological elements.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t see the <strong><a href=\"https:\/\/www.rednovius.com\/patients-top-chosen-channels-for-information-gathering\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth in this possibility<\/a><\/strong>? In 2019, the wearable technology market size had an estimated USD 32.63 billion. Now it&#8217;s expected to increase by 15.9% from 2020 to 2027, according to Grand View Research.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\"><strong>Wearable tech: what can a user track with them?<\/strong><\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are a variety of uses for wearable technology today. The rising concerns about problems such as obesity and chronic diseases just influenced, even more, <strong><a href=\"https:\/\/www.rednovius.com\/healthcare-trends-for-patient-engagement-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">the use of these accessories<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p>Wearables in healthcare help to track a variety of <strong><a href=\"https:\/\/www.rednovius.com\/customer-centric-approach-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">elements of a patient\u2019s health<\/a><\/strong>. Some examples include:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong>Blood pressure;<\/strong><\/li><li><strong>Heartbeat monitoring;<\/strong><\/li><li><strong>Oxygen levels;<\/strong><\/li><li><strong>Quantity and quality of sleep;<\/strong><\/li><li><strong>Calorie intake;<\/strong><\/li><li><strong>Cholesterol levels;<\/strong><\/li><li><strong>Weight register;<\/strong><\/li><li><strong>Stress and mood;&nbsp;<\/strong><\/li><li><strong>Gait\/Stability.<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s no surprise that wearable technology is now more sought after than ever. There&#8217;s an increasing number of users who want to have control over their <strong><a href=\"https:\/\/www.rednovius.com\/hcp-engagement-3-benefits-of-a-blended-approach\/\" target=\"_blank\" rel=\"noreferrer noopener\">health stats<\/a><\/strong>. For a time, many believed that COVID-19 would leave a bad mark on this market. Yet the last two years have proven that belief to be wrong.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:44px\"><strong>Can there be some requirements for tracking health?<\/strong><\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Of course, the growing popularity of wearables is also constrained by what these <strong><a href=\"https:\/\/www.rednovius.com\/more-data-less-time-3-new-ways-to-approach-hcp\/\" target=\"_blank\" rel=\"noreferrer noopener\">tech items<\/a><\/strong> do and how they do it. Some of the most important features that determine some of the most important features of wearables are:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong><span style=\"text-decoration: underline;\">Their restrictions<\/span>. <\/strong>We meant the presence of hands-free technology that can allow users to perform a variety of activities at the same time. The fewer restrictions they present from a <strong><a href=\"https:\/\/www.rednovius.com\/customer-centric-approach-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience point of view<\/a><\/strong>, the better.<\/li><li><strong><span style=\"text-decoration: underline;\">Level of control<\/span>.<\/strong> This feature has to do with the capacity for control from the user. If the user can control the gadget at all times, it becomes a pleasing experience. After all, <strong><a href=\"https:\/\/www.rednovius.com\/healthcare-trends-for-patient-engagement-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">modern users\/patients<\/a><\/strong> are willing to feel a sense of control over their own health.&nbsp;<\/li><li><strong><span style=\"text-decoration: underline;\">Interaction with the user<\/span>. <\/strong>These technological elements become more effective with the <strong><a href=\"https:\/\/www.rednovius.com\/ai-in-pharma-marketing-what-are-the-possibilities\/\" target=\"_blank\" rel=\"noreferrer noopener\">element of interaction present<\/a><\/strong>. Allowing the user to receive alerts, reminders, or messages to keep on track with important details.<\/li><li><strong><span style=\"text-decoration: underline;\">Communication possibilities<\/span>.<\/strong> Referring to the ability to exchange information through a variety of options such as wireless networks or Bluetooth. This provides the user with a greater feeling of flexibility that ensures the <strong><a href=\"https:\/\/www.rednovius.com\/customer-centric-approach-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">aforementioned sense of control<\/a><\/strong>.<\/li><li><strong><span style=\"text-decoration: underline;\">Multitasking<\/span>. <\/strong>The more actions a user can do at the same time, the better. Especially if there is <strong><a href=\"https:\/\/www.rednovius.com\/pharma-communication-new-normal-urgency\/\" target=\"_blank\" rel=\"noreferrer noopener\">minimal attention<\/a><\/strong> necessary for these activities.<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"font-size:34px\"><strong>From fitness to health trackers<\/strong><\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There is a lot of potentials to explore regarding wearable technology. The \u201cfirst generation\u201d of these gadgets were mainly used for sport, heart rate, and pedometers. Professional athletes and fitness enthusiasts were the <strong><a href=\"https:\/\/www.rednovius.com\/customer-centric-approach-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a><\/strong> for these products. However, the focus of these gadgets now goes beyond exercise habits.<\/p>\n\n\n\n<p>Nowadays wearable devices have evolved into something far more sophisticated. Many people are looking at these elements as <strong><a href=\"https:\/\/www.rednovius.com\/patients-top-chosen-channels-for-information-gathering\/\" target=\"_blank\" rel=\"noreferrer noopener\">lifestyle aids<\/a><\/strong>.<\/p>\n\n\n\n<p>Due to an increased concern for health, users will be more willing to share their health data with these wearables. Though the matter of privacy might come into play even in this field. The truth is that if users willingly share their data on their stats, this can be helpful for a variety of <strong><a href=\"https:\/\/www.rednovius.com\/patients-top-chosen-channels-for-information-gathering\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizations in healthcare<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:44px\"><strong>What will this mean for pharma?<\/strong><\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Eventually, wearable technologies will become more disease-specific. With technological capabilities for therapeutics and diagnostics, lowering costs and <strong><a href=\"https:\/\/www.rednovius.com\/patients-top-chosen-channels-for-information-gathering\/\" target=\"_blank\" rel=\"noreferrer noopener\">increasing efficiency<\/a><\/strong>. The growing worth of this tech market year after year also presents some enthusiastic perspectives for this sector.<\/p>\n\n\n\n<p>Today pharma makes up a small proportion of this <strong><a href=\"https:\/\/www.rednovius.com\/ai-in-pharma-marketing-what-are-the-possibilities\/\" target=\"_blank\" rel=\"noreferrer noopener\">evolving technology<\/a><\/strong>. However, the growing digitalization of the sector may have positive outcomes. In turn, this will lead to a fully integrated system in this sector.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"font-size:34px\"><strong>So what&#8217;s the catch with wearables for pharma?<\/strong><\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pharma companies are at a stage in which they are <strong><a href=\"https:\/\/www.rednovius.com\/ai-in-pharma-marketing-what-are-the-possibilities\/\" target=\"_blank\" rel=\"noreferrer noopener\">exploring digital solutions<\/a><\/strong> in more than one sense. One of their main goals is to reduce costs and improve trial design and efficiency.&nbsp;<\/p>\n\n\n\n<p>One of the main advantages that pharma companies can have with the increasing usage of wearable technology is for clinical research. The <strong><a href=\"https:\/\/www.rednovius.com\/pharma-marketing-3-patient-motivated-changes\/\" target=\"_blank\" rel=\"noreferrer noopener\">remote monitoring of patients<\/a><\/strong> in trials is increasing, in part thanks to the pandemic\u2019s impact on healthcare. Hence why these gadgets will come in handy, especially to collect real-time and real-world data from the participants.<\/p>\n\n\n\n<p>Aside from this detail, there\u2019s also the fact that this can be an ally in another sense for pharma. Especially regarding the promotion of the<strong> <a href=\"https:\/\/www.rednovius.com\/patients-top-chosen-channels-for-information-gathering\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumer\u2019s health<\/a><\/strong> and preventative medicine. In other words, pharmaceutical companies will be able to identify trends in health, as well as register some reactions to patients regarding a certain drug or treatment.<\/p>\n\n\n\n<p>By being aware of the public\u2019s reaction to its products, many pharma companies will have help in research. Not to mention the potential fact that they can use the <strong><a href=\"https:\/\/www.rednovius.com\/more-data-less-time-3-new-ways-to-approach-hcp\/\" target=\"_blank\" rel=\"noreferrer noopener\">medical data<\/a><\/strong> to also provide them with the potential to speed up their drug development processes.<\/p>\n\n\n\n<p>Without a doubt, technology will bring in a variety of new opportunities for pharma to grab and explore. Wearable technology is a part of the <strong><a href=\"https:\/\/www.rednovius.com\/pharma-communication-new-normal-urgency\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation<\/a><\/strong> felt in healthcare in our present era.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Did you like our article about wearables in healthcare?<\/strong> <strong>Want to further help patients to a healthier lifestyle? <a href=\"https:\/\/www.linkedin.com\/company\/rednovius\/\" target=\"_blank\" rel=\"noreferrer noopener\">RedNovius<\/a> has a 90-second solution that can help users improve their lives: <a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noreferrer noopener\">PatientVisual<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Through a <a href=\"https:\/\/www.rednovius.com\/explainer-videos-how-to-successfully-create-your-first\/\" target=\"_blank\" rel=\"noreferrer noopener\">short video<\/a>, you can not only engage with caregivers and patients but also educate them regarding certain medical topics of interest to them.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book your call today and discover how we can help you.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wearables as technology are at a fast expansion. To a point that can bring a variety of benefits for pharma companies&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[61,52],"tags":[32,327,372,328,373,374,371,369,367,368,370],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wearables in Healthcare: An Opportunity for Pharma Companies?<\/title>\n<meta name=\"description\" content=\"Wearables as technology are at a fast expansion. 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