{"id":7826,"date":"2022-09-08T10:00:00","date_gmt":"2022-09-08T10:00:00","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=7826"},"modified":"2022-08-04T10:14:28","modified_gmt":"2022-08-04T10:14:28","slug":"get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/","title":{"rendered":"Get in on the Most Relevant Insights about Video Marketing in Pharma"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma_1.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"Get in on the most relevant insights about video marketing in pharma\" class=\"wp-image-7837\" srcset=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma_1.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma_1.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma_1.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma_1.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma_1.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Video marketing is starting to become a prevalent strategy for any digital approach. As a content format, the <strong><a href=\"https:\/\/www.rednovius.com\/explainer-videos-how-to-successfully-create-your-first\/\" target=\"_blank\" rel=\"noreferrer noopener\">video became the number one choice<\/a><\/strong> when it comes to consumption. Thus, today it is a vital element of any business&#8217;s marketing strategy. And pharma is no exception to this rule.\u00a0<\/p>\n\n\n\n<p>With that said, this article will share the most relevant statistics about video marketing in pharma. Discover the main catches of this <strong><a href=\"https:\/\/www.rednovius.com\/video-marketing-in-pharma-is-growing-see-5-ideas-for-your-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">wonderful content for digital marketing<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\"><strong>Video marketing and its impact<\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The fact that many users online are turning to <strong><a href=\"https:\/\/www.rednovius.com\/video-marketing-demystified\/\" target=\"_blank\" rel=\"noreferrer noopener\">video content<\/a><\/strong> when consulting a site shows the real power of these sequences. In fact, in 2020, <strong>92% of marketers stated to Hubspot that video became vital for their marketing strategy<\/strong>.<\/p>\n\n\n\n<p>In 2021, the impact only tended to grow, as a recent report from <strong>Wyzowl<\/strong> stated. The pandemic period continues to have a significant impact on <strong><a href=\"https:\/\/www.rednovius.com\/content-marketing-in-pharma-how-to-get-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing actions<\/a><\/strong>. For now, it seems to be settling as people adapt to the new normal. But it\u2019s a positive insight regardless.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.rednovius.com\/pharmaceutical-animation-how-this-helps-brands-tell-their-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video content online has doubled<\/a><\/strong> in spectators since 2018. Still from Wyzowl, over 50% of people watch an average of 16 hours of video per week. YouTube, for example, is managing to reach consumers between the ages of 18-49.&nbsp;<\/p>\n\n\n\n<p>Many marketers from a variety of industries are highlighting the <strong><a href=\"https:\/\/www.rednovius.com\/healthcare-video-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of these contents<\/a><\/strong>. Especially when it comes to influencing:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Traffic;<\/li><li>Leads;<\/li><li>Sales; and<\/li><li>Audience engagement.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>All in all, 87% of <strong><a href=\"https:\/\/www.rednovius.com\/pharmaceutical-animation-how-this-helps-brands-tell-their-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">video marketers<\/a><\/strong> pointed to a positive ROI when compared to that same result in 2015.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\"><strong>The opportunities around video marketing<\/strong><\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The present period is a great opportunity for video marketing. Surprisingly, there seem to be many unused opportunities from companies to <strong><a href=\"https:\/\/www.rednovius.com\/video-marketing-demystified\/\" target=\"_blank\" rel=\"noreferrer noopener\">fully take advantage of video<\/a><\/strong>. There are several \u201cblue oceans\u201d in this field waiting to be explored. Mostly because the number of videos watched by the average user weekly almost doubled since 2018.<\/p>\n\n\n\n<p>The good news amidst all of these stats? <strong><a href=\"https:\/\/www.rednovius.com\/explainer-videos-how-to-successfully-create-your-first\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explainer videos<\/a><\/strong> are the most popular video format that reached the most success among viewers. As an element used for educational purposes in classrooms and training, it\u2019s no surprise that the engagement of these contents works in an online context.<\/p>\n\n\n\n<p>According to Optinmonster, a great percentage of people online have reported <strong><a href=\"https:\/\/www.rednovius.com\/explainer-videos-how-to-successfully-create-your-first\/\" target=\"_blank\" rel=\"noreferrer noopener\">watching these contents<\/a><\/strong> to learn more about a product or service. Many of them were even swayed to purchase a product.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\"><strong>What effects can this have on pharma and healthcare?<\/strong><\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pharma has a lot to take advantage of regarding video content. Because this was one of the sectors heavily affected by the pandemic. It\u2019s only natural that they would <strong><a href=\"https:\/\/www.rednovius.com\/how-to-succeed-going-omnichannel-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">rush to adapt to the new normal<\/a><\/strong>.<\/p>\n\n\n\n<p>This is a good reason why many healthcare-related companies have increasingly started to <strong>use video in their marketing<\/strong>. To keep up with the competition, it\u2019s only normal that from 2020 to now, many included a video in their <strong><a href=\"https:\/\/www.rednovius.com\/content-marketing-in-pharma-how-to-get-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p>In fact, according to <strong>Curtis &amp; Coutler<\/strong> in 2020, <strong>video in medical marketing<\/strong> is a cheap, convenient, and easy way to <strong><a href=\"https:\/\/www.rednovius.com\/digital-natives-hcp-a-successful-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">communicate with target audiences<\/a><\/strong>. This content is also growing in relevance, especially for communicating successful patient stories.&nbsp;<\/p>\n\n\n\n<p>The fact that many interactions in healthcare and pharma have moved to online territory is also a contributing factor to this new panorama. Not only can video improve the <strong><a href=\"https:\/\/www.rednovius.com\/patients-top-chosen-channels-for-information-gathering\/\" target=\"_blank\" rel=\"noreferrer noopener\">education of patients<\/a><\/strong> on health topics, but it can also <strong><a href=\"https:\/\/www.rednovius.com\/knowledge-translation-hcp-education\/\" target=\"_blank\" rel=\"noreferrer noopener\">educate doctors<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p>Physicians, in particular, have begun to understand the <strong><a href=\"https:\/\/www.rednovius.com\/video-marketing-demystified\/\" target=\"_blank\" rel=\"noreferrer noopener\">advantages of turning to video content<\/a><\/strong>. Alike patients, they can learn about relevant topics faster, and absorb more information in an optimized fashion. Perse, video can adapt its message to many types of audiences. So, it\u2019s easy to create content that can resonate with certain niches.&nbsp;<\/p>\n\n\n\n<p>It\u2019s predicted that VR (virtual reality) videos will become increasingly popular in this sector. This has to do with the fact that these videos provide a representation of the human body. With this content format, <strong><a href=\"https:\/\/www.rednovius.com\/knowledge-translation-hcp-education\/\" target=\"_blank\" rel=\"noreferrer noopener\">medical education<\/a><\/strong> will have a great game-changer on its side, focused on immersion and realism.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:44px\"><strong>Sure, but how can video work for the pharmaceutical industry?<\/strong><\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If created and edited right, video content can help in the explanation of complex or innovative ideas. Right now, the preferred content formats are <strong><a href=\"https:\/\/www.rednovius.com\/explainer-videos-how-to-successfully-create-your-first\/\" target=\"_blank\" rel=\"noreferrer noopener\">explainer videos<\/a><\/strong> and customer testimonials. The first one is due to its advantages in helping audiences through complex topics. The second one is because it shows an individual\u2019s experience with the company, showing a transparent side to it.<\/p>\n\n\n\n<p>In a time where <strong><a href=\"https:\/\/www.rednovius.com\/pharma-communication-new-normal-urgency\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital trends rule communication strategies<\/a><\/strong> of many sectors, there\u2019s still a need for a human side to a company. With video content tailored to patients, pharma companies can fully embrace the opportunities this format offers.&nbsp;<\/p>\n\n\n\n<p>The fact that online engagement became a part of the <strong><a href=\"https:\/\/www.rednovius.com\/pharma-communication-new-normal-urgency\/\" target=\"_blank\" rel=\"noreferrer noopener\">new normal for healthcare<\/a><\/strong> made it common practice for many patients. Looking into symptoms before actually going to a doctor is common among patients. This is one of the main reasons why <strong>video content<\/strong> can come off as a great opportunity for pharma. To provide valuable information to these audiences.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:44px\"><strong>What&#8217;s in this for pharma companies?<\/strong><\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are <strong><a href=\"https:\/\/www.rednovius.com\/video-marketing-demystified\/\" target=\"_blank\" rel=\"noreferrer noopener\">lots of video formats<\/a><\/strong> available for pharmaceutical companies to try out. From the successful explainer videos to the emotional testimonials of patients, health-related topics are important to adapt to this format.<\/p>\n\n\n\n<p>By taking this step, pharma organizations will be <strong><a href=\"https:\/\/www.rednovius.com\/building-successful-marketing-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">one step ahead of the competition<\/a><\/strong>. Furthermore, they will be able to establish themselves as a reference for certain topics. The increasing usage of social networks that have video content, especially YouTube, shows that more people in several age gaps are truly engaging with this trend.&nbsp;<\/p>\n\n\n\n<p>Without a doubt, video marketing will have a great impact on many <strong><a href=\"https:\/\/www.rednovius.com\/building-successful-marketing-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital strategies<\/a><\/strong>. Pharma is included in this list. The multiple uses for video are being increasingly explored and this is a clear sign that there\u2019s a lot to gain from it.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Did you know <a href=\"https:\/\/www.linkedin.com\/company\/rednovius\/\" target=\"_blank\" rel=\"noreferrer noopener\">RedNovius<\/a> can create unique animated videos to promote your medical data?<\/strong> <strong><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noreferrer noopener\">PubVisual<\/a> and <a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noreferrer noopener\">PatientVisual<\/a> convert your findings into engaging video content fit for either HCP or patients.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book your meeting and discover how we can help you.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing is starting to become a prevalent strategy for any digital approach. As a content format, the video became the number one choice when&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[66,70,52,53,67],"tags":[153,174,176,175,128,125,127,41,156,315,33,155,295],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Most Relevant Insights about Video Marketing in Pharma<\/title>\n<meta name=\"description\" content=\"Video marketing is starting to become a prevalent strategy for any digital approach. Don&#039;t miss the most relevant insight you need this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Relevant Insights about Video Marketing in Pharma\" \/>\n<meta property=\"og:description\" content=\"Video marketing is starting to become a prevalent strategy for any digital approach. Don&#039;t miss the most relevant insight you need this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/\" \/>\n<meta property=\"og:site_name\" content=\"RedNovius | Digital Pharma Marketing Company\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-08T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-04T10:14:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma_1.jpg?fit=1200%2C800&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bosko F\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bosko F\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/\"},\"author\":{\"name\":\"Bosko F\",\"@id\":\"https:\/\/www.rednovius.com\/#\/schema\/person\/599decddc49ff43142e6f2fb38cf5f61\"},\"headline\":\"Get in on the Most Relevant Insights about Video Marketing in Pharma\",\"datePublished\":\"2022-09-08T10:00:00+00:00\",\"dateModified\":\"2022-08-04T10:14:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/\"},\"wordCount\":1026,\"publisher\":{\"@id\":\"https:\/\/www.rednovius.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma_1.jpg?fit=1200%2C800&ssl=1\",\"keywords\":[\"animated video content\",\"explainer videos\",\"explainer videos healthcare\",\"explainer videos pharma\",\"healthcare videos\",\"pharma videos\",\"video animation\",\"video marketing\",\"video marketing 2022\",\"video marketing in pharma\",\"video marketing pharma\",\"video marketing trends 2022\",\"video statistics\"],\"articleSection\":[\"Covid19 &amp; Online Video Watching Numbers\",\"Email Video Marketing &amp; Inbound Marketing\",\"Pharma Marketing Trends\",\"Video Marketing Growth &amp; Success\",\"Video Marketing Stats for 2022\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/\",\"url\":\"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/\",\"name\":\"The Most Relevant Insights about Video Marketing in Pharma\",\"isPartOf\":{\"@id\":\"https:\/\/www.rednovius.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rednovius.com\/get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/Get-in-on-the-most-relevant-insights-about-video-marketing-in-pharma_1.jpg?fit=1200%2C800&ssl=1\",\"datePublished\":\"2022-09-08T10:00:00+00:00\",\"dateModified\":\"2022-08-04T10:14:28+00:00\",\"description\":\"Video marketing is starting to become a prevalent strategy for any digital approach. 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