{"id":7805,"date":"2022-09-22T10:00:00","date_gmt":"2022-09-22T10:00:00","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=7805"},"modified":"2022-12-07T12:36:51","modified_gmt":"2022-12-07T12:36:51","slug":"consumerism-in-healthcare","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/consumerism-in-healthcare\/","title":{"rendered":"Consumerism in healthcare: The new normal"},"content":{"rendered":"\n
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\"Consumerism<\/a><\/figure>\n\n\n\n
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What changed for healthcare providers and pharma companies?<\/strong><\/h2>\n\n\n\n
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In a customer-centric era, it’s all about consumerism and the overall customer experience. In healthcare, it means patient-centered! They are consumers that look the same way in the healthcare industry as they do in other sectors, such as retail.<\/p>\n\n\n\n

With COVID-19, a new type of more concerned and well-informed patient emerged. One that proactively researches options and consumes online resources. It is the first step of the care decision-making process.<\/p>\n\n\n\n

They seek to get value from high health costs. As well as from their invested money, by engaging with medical educational content. All before actually choosing or connecting with a provider. Thus, patients have gained more weight in their care journey choices. Also in the decision-making process as their knowledge increased. <\/p>\n\n\n\n

Guidance is expected from patients in the form of educational digital materials shared along the path. To succeed, there are 3 major focus points:<\/p>\n\n\n\n

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  1. Hybrid in-person and virtual healthcare solutions, focusing on digital materials;<\/li>
  2. Enable patients with transparent and understandable data for more knowledgeable decisions;<\/li>
  3. Focusing on wellbeing, and delivering a seamless overall customer experience throughout the patient care journey is paramount. <\/li><\/ol>\n\n\n\n
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    New Era Consumerism: What does it mean?<\/strong><\/h3>\n\n\n\n
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    Its final goal is to enable the complete involvement of patients in the decision-making process of their care journey. So, what is today’s healthcare consumerism? The movement of delivering healthcare services in a more efficient and low-cost fashion.<\/p>\n\n\n\n

    Patients expect more data and resources that are easy to understand. In their care journeys, they are now demanding the same kind of customer-centric experience. Just like those delivered in other industries. <\/p>\n\n\n\n

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    Differences from other industries<\/strong><\/h4>\n\n\n\n
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    Navigating the healthcare system can be confusing with understandable data. In other industries, data, costs, and benefits are easy to compare. In healthcare, there’s a lack of digestible and easy-to-understand resources.<\/p>\n\n\n\n

    Therefore, 75% of new era digital patients expect guidance on expensive decisions they have to make. The need for educational content is higher than ever before. HCP and pharma companies ought to allow patients to take part in the decision-making process.<\/p>\n\n\n\n

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    Engaging with the digital patient<\/strong><\/h4>\n\n\n\n
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    Patients, empowered by more knowledge, expect tailored healthcare solutions. These are to be adjusted with each step of the journey and access to medical educational resources from physicians. All this is delivered by pharma companies in an easy-to-digest format with understandable content.<\/p>\n\n\n\n

    The customer experience must be center stage. Consumers’ interactivity preferences must be taken into consideration for type, frequency, and channel. This will ensure a continuous flow of effective engagement with the digital-native patient. While also establishing authority and loyalty. <\/p>\n\n\n\n

    Then, a patient-centered approach must be urgently adopted by healthcare providers. It must make use of relevant digital resource sharing to engage with patients. 85% of them think they can be responsible for their health by accessing the available resources online.<\/p>\n\n\n\n

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    Relevant shifts in the healthcare industry<\/strong><\/h4>\n\n\n\n
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    Healthcare’s navigation system needs to become simpler, more transparent, and understandable to patients. In essence, for that to happen, companies must reshape the business model in place. Having as the main touchpoints:<\/p>\n\n\n\n

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