{"id":7803,"date":"2022-09-06T10:00:00","date_gmt":"2022-09-06T10:00:00","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=7803"},"modified":"2022-10-12T09:18:00","modified_gmt":"2022-10-12T09:18:00","slug":"3-new-trends-in-digital-pharma-data-ar-video","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/","title":{"rendered":"3 New Trends in Digital Pharma: Data, AR &#038; Video"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/3-New-Trends-in-Digital-Pharma-Data-AR-Video_1.png?resize=1024%2C683&#038;ssl=1\" alt=\"3 New Trends in Digital Pharma: Data, AR &amp; Video\" class=\"wp-image-7818\" srcset=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/3-New-Trends-in-Digital-Pharma-Data-AR-Video_1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/3-New-Trends-in-Digital-Pharma-Data-AR-Video_1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/3-New-Trends-in-Digital-Pharma-Data-AR-Video_1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/3-New-Trends-in-Digital-Pharma-Data-AR-Video_1.png?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/3-New-Trends-in-Digital-Pharma-Data-AR-Video_1.png?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.rednovius.com\/pharma-communication-new-normal-urgency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pharma\u2019s digitalization<\/a><\/strong> was slow at the start. Yet, new opportunities have now been found in online digital platforms. And, these are successfully increasing HCP and patient engagement. At the same time, improving sales and strengthening brands.&nbsp;<\/p>\n\n\n\n<p>The digital shift is now, more than ever, a reality. COVID has had a strong impact on the <strong><a href=\"https:\/\/www.rednovius.com\/2022-top-guidelines-for-hcp-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">healthcare industry<\/a><\/strong>. And technology has been the ally of digital platforms, mitigating the gap between companies and consumers. Fostering the need to find new ways in which to respond to change, effectively.&nbsp;<\/p>\n\n\n\n<p>From AR to video and data, here are <strong>3 new trends<\/strong> in digital pharma within the U.S.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">3 new trends in digital pharma: Data, AR &amp; Video<\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\" style=\"font-size:46px\">1 &#8211; Data &amp; Analytics<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The volume of data to analyze and communicate has increased. Then, motivating pharma companies to use data for customer service personalization. As well as for <strong><a href=\"https:\/\/www.rednovius.com\/2022-top-guidelines-for-hcp-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">boosting HCP engagement<\/a><\/strong> by presenting their brand as a vault of knowledge.&nbsp;<\/p>\n\n\n\n<p>Primarily, companies collect <strong><a href=\"https:\/\/www.rednovius.com\/more-data-less-time-3-new-ways-to-approach-hcp\/\" target=\"_blank\" rel=\"noreferrer noopener\">data and analytics<\/a><\/strong> from performed clinical trials and drug research. With an exponential increase in these, companies can make their data more resourceful and, even, profitable. By turning data available to third parties, organizations strengthen their credibility among customers and competitors. Thus, further reinforcing their positioning in the market.&nbsp;<\/p>\n\n\n\n<p>Companies also have to deal with <strong><a href=\"https:\/\/www.rednovius.com\/more-data-less-time-3-new-ways-to-approach-hcp\/\" target=\"_blank\" rel=\"noreferrer noopener\">data and analytics<\/a><\/strong> collected from the platforms used in digital marketing. For example, through sent sales and follow-up emails, it is possible to:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Collect data that describes customers\u2019 interests;<\/li><li>Understand consumers\u2019 behavior patterns; and<\/li><li>Identify which products and services are in demand\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By analyzing this data, pharma sales reps are able to personalize and <strong><a href=\"https:\/\/www.rednovius.com\/digital-natives-hcp-a-successful-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">tailor their approach to each HCP\u2019s needs<\/a><\/strong>. Increasing in that way, both sales and response. Veeva concluded that companies that leverage data with content and consumers\u2019 behavioral insights outperform competitors by as much as 85%.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\" style=\"font-size:46px\">2 &#8211; Virtual conferences &amp; Augmented reality\u00a0<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.rednovius.com\/top-pharma-events-to-attend-in-the-u-s-in-2022\/\"><strong>Virtual conferences<\/strong><\/a><strong> <\/strong>have been a growing trend in the industry that has been effectively engaging HCP. With less time for education, physicians have been increasingly valuing digital engagement opportunities. In fact, 78% of HCP defend that companies should offer a combination of both physical and virtual conferences (<em>Veeva<\/em>).&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>\u201cI think this has shifted our advancement of our <a href=\"https:\/\/www.linkedin.com\/company\/rednovius\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital sharing<\/a> of clinical data in a way I don\u2019t think will ever go back to the way we were before,\u201d &#8211; Mark Wildgust, Reuters<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the end, personalization and virtual engagement are the foundations of <strong><a href=\"https:\/\/www.rednovius.com\/content-marketing-in-pharma-how-to-get-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">communication strategies<\/a><\/strong>. Mainly due to pharma companies\u2019 growing tendency to collect more data in what appears to be a definite digital shift. Organizations are able, then, to tailor virtual conferences to customers\u2019 needs. How? By understanding their behavior patterns and interests, but also their geographical location.&nbsp;<\/p>\n\n\n\n<p>It is here that <strong><a href=\"https:\/\/www.rednovius.com\/ai-in-pharma-marketing-what-are-the-possibilities\/\" target=\"_blank\" rel=\"noreferrer noopener\">technology and pharma<\/a><\/strong> have successfully allied themselves. Making it possible to improve HCP engagement and increase sales. <strong>AR (augmented reality) <\/strong>is a field in technology that is improving day by day. It is also an innovation that has gained new relevance in pharma.<\/p>\n\n\n\n<p>It merges reality with <strong><a href=\"https:\/\/www.rednovius.com\/a-new-not-normal-after-covid-what-does-it-mean-for-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital information<\/a><\/strong>. Consequently, turning data into tangible information that HCP can better conceptualize. In this way, companies have been able to provide immersive experiences. In which education comes from books to collaboration and interactivity.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\" style=\"font-size:46px\">3 &#8211; Video<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pharma not only makes it difficult to share information with patients but also with healthcare providers. It is necessary to find ways in which to turn complex information into <strong><a href=\"https:\/\/www.rednovius.com\/video-marketing-demystified\/\" target=\"_blank\" rel=\"noreferrer noopener\">easy-to-understand content<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.rednovius.com\/pharmaceutical-animation-how-this-helps-brands-tell-their-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video is a growing trend<\/a><\/strong> in the pharma field. Why? This tool has proven successful when targeting physicians and patients alike. Because it turns content more:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Accessible;<\/li><li>Easy-to-understand;&nbsp;<\/li><li>Engaging; and&nbsp;<\/li><li>Memorable.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Society is becoming more digitalized, and so are HCP. Mobile phones, tablets, and computers are now part of a physician\u2019s workday. And it is there that it is easiest to target them. According to studies conducted by Healthcasts, <strong><a href=\"https:\/\/www.rednovius.com\/knowledge-translation-hcp-education\/\" target=\"_blank\" rel=\"noreferrer noopener\">physicians are now more likely to watch an online video<\/a><\/strong> than in 2010. Moreover, as of 2022, 86% of businesses are expected to be using video.&nbsp;<\/p>\n\n\n\n<p>So, video trends in digital pharma are here to stay. And <strong><a href=\"https:\/\/www.rednovius.com\/healthcare-video-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">there are different formats to adopt<\/a><\/strong>:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Explainer videos;<\/li><li>Presentation videos;<\/li><li>Video graphics;&nbsp;&nbsp;<\/li><li>Sales videos\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In 2021, <strong><a href=\"https:\/\/www.rednovius.com\/explainer-videos-how-to-successfully-create-your-first\/\" target=\"_blank\" rel=\"noreferrer noopener\">74% of videos created by companies were explainers<\/a><\/strong>. For their informative value, pharma marketers have been successfully integrating these into their marketing strategies. Through them, you can target both HCP and patients. Then, establishing a greater communication flow.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:44px\">Make video part of your marketing strategy<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.rednovius.com\/\">PubVisuals<\/a> will help you guide HCP through a product\u2019s life cycle by turning complex data into interactive, <a href=\"https:\/\/www.linkedin.com\/company\/rednovius\/\" target=\"_blank\" rel=\"noreferrer noopener\">easy-to-understand videos<\/a>. <a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noreferrer noopener\">PatientVisuals<\/a>, on the other hand, are targeted at patients, being there every step of their buyer journey.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book your call today to learn more!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharma\u2019s digitalization was slow at the start. Yet, new opportunities have now been&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[70,53,67],"tags":[153,300,34,257,256,174,261,31,32,92,41,156,33],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 New Trends in Digital Pharma: Data, AR &amp; Video<\/title>\n<meta name=\"description\" content=\"The digital shift is now, more than ever, a reality. From AR to video and data, here are 3 new trends in digital pharma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 New Trends in Digital Pharma: Data, AR &amp; Video\" \/>\n<meta property=\"og:description\" content=\"The digital shift is now, more than ever, a reality. From AR to video and data, here are 3 new trends in digital pharma.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/\" \/>\n<meta property=\"og:site_name\" content=\"RedNovius | Digital Pharma Marketing Company\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-06T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-12T09:18:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/3-New-Trends-in-Digital-Pharma-Data-AR-Video_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bosko F\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bosko F\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/\"},\"author\":{\"name\":\"Bosko F\",\"@id\":\"https:\/\/www.rednovius.com\/#\/schema\/person\/599decddc49ff43142e6f2fb38cf5f61\"},\"headline\":\"3 New Trends in Digital Pharma: Data, AR &#038; Video\",\"datePublished\":\"2022-09-06T10:00:00+00:00\",\"dateModified\":\"2022-10-12T09:18:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/\"},\"wordCount\":795,\"publisher\":{\"@id\":\"https:\/\/www.rednovius.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/3-New-Trends-in-Digital-Pharma-Data-AR-Video_1.png?fit=1200%2C800&ssl=1\",\"keywords\":[\"animated video content\",\"augmented reality\",\"content marketing for pharma\",\"data in pharma\",\"Data Management in Pharma\",\"explainer videos\",\"Pharma and Data Management\",\"pharma marketing\",\"pharma marketing trends\",\"video consumption trends\",\"video marketing\",\"video marketing 2022\",\"video marketing pharma\"],\"articleSection\":[\"Email Video Marketing &amp; Inbound Marketing\",\"Video Marketing Growth &amp; Success\",\"Video Marketing Stats for 2022\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/\",\"url\":\"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/\",\"name\":\"3 New Trends in Digital Pharma: Data, AR & Video\",\"isPartOf\":{\"@id\":\"https:\/\/www.rednovius.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rednovius.com\/3-new-trends-in-digital-pharma-data-ar-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/07\/3-New-Trends-in-Digital-Pharma-Data-AR-Video_1.png?fit=1200%2C800&ssl=1\",\"datePublished\":\"2022-09-06T10:00:00+00:00\",\"dateModified\":\"2022-10-12T09:18:00+00:00\",\"description\":\"The digital shift is now, more than ever, a reality. 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