{"id":6502,"date":"2022-06-28T10:00:34","date_gmt":"2022-06-28T10:00:34","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=6502"},"modified":"2022-12-16T10:44:18","modified_gmt":"2022-12-16T10:44:18","slug":"pharmaceutical-animations","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/pharmaceutical-animations\/","title":{"rendered":"Pharmaceutical Animations: How this Helps Brands Tell their Story"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/06\/Pharmaceutical-Animation-How-this-helps-brands-tell-their-story_1.png?resize=1024%2C683&#038;ssl=1\" alt=\"Pharmaceutical Animation: How this helps brands tell their story\" class=\"wp-image-7679\" srcset=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/06\/Pharmaceutical-Animation-How-this-helps-brands-tell-their-story_1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/06\/Pharmaceutical-Animation-How-this-helps-brands-tell-their-story_1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/06\/Pharmaceutical-Animation-How-this-helps-brands-tell-their-story_1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/06\/Pharmaceutical-Animation-How-this-helps-brands-tell-their-story_1.png?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/06\/Pharmaceutical-Animation-How-this-helps-brands-tell-their-story_1.png?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Pharmaceutical Animation is something that\u2019s been widely tested for several years even before the pandemic changed the panorama of the industry. HealthTech is evolving in ways never seen before, opening up new possibilities for several pharma brands to tell their stories like never before. Keep on reading and discover the possibilities that animation has in the industry.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">What is the purpose of a pharmaceutical animation?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Video as a whole is a balanced combination of audio and video. This is why this content format makes a variety of topics stand out in ways no other medium could make possible. <\/span>Animations, in their turn, consist of a sequence of moving graphics brought to life by advanced techniques. These ultimately intend to convey the main message regardless of the topic at hand. <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Applied to a pharmaceutical context, video animation can provide a unique opportunity to tell a story or explain a complex topic. Video is also gaining its fair share of popularity within the healthcare context.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:44px\">Animation applied to healthcare: What&#8217;s the catch?<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The expression \u201cshow, don&#8217;t tell\u201d summarizes the best video animations can provide to a viewer. In the case of the pharmaceutical industry, there is a lot of information regarding every medical topic.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Explaining these topics can be a challenge especially if the listener is not part of the medical community. Not only that but there\u2019s also the engagement matter. Trying to help people simultaneously understand and memorize these types of themes is a challenge.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is where Pharmaceutical Animation comes in. Through a well-structured sequence, several medical topics can convey in a clear and concise presentation. For this, we need an interactive design combined with a beautiful visual environment.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The best part is that through animation many complex sequences can be simplified, helping even common audiences to engage with this sequence. You can use animated sequences in this context for three main purposes.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:44px\">The three main purposes of animation in healthcare <\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><b>Educating your patients and raising public awareness: <\/b><span style=\"font-weight: 400;\">Many patients are known for being very hesitant before taking new prescription drugs. It\u2019s understandable in their case, as usual, they don\u2019t have any medical knowledge. Through the use of pharma animation, you can help them better understand their prescriptions, and reinforce their trust in their doctors. Not only will the patient engage with the information, but also the physician will have a great resource to help save time.<\/span><br><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><b>Show HCP what your medicine or treatment can do for your patients:<\/b><span style=\"font-weight: 400;\"> Instead of sending long medical reports to the HCP you contact, you can show them a video that sums up the essentials of your product. Your stakeholders in the medical field will thank you for saving them time and resources.<\/span><br><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><b>Boost your marketing and business sales: <\/b><span style=\"font-weight: 400;\">Animation in a medical context can help explain to several audiences what a drug does as soon as it enters the body. This type of content can help pharmaceutical companies\u2019 representatives to show their proposals with style in meetings. An animated sequence going straight to the main points will help stakeholders to know all they need before making a final decision. Not to mention that video is the medium more likely to influence a decision of a buyer as opposed to any other medium.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/company\/rednovius\/about\/\" target=\"_blank\" rel=\"noopener\"><strong>RedNovius<\/strong><\/a> has a variety of video sequences that are adaptable for both healthcare professionals and patients. Through either a PubVisual or a PatientVisual, you can explain even the most complex scientific papers through the magic of animation.&nbsp;In case you have any doubts regarding our video services,<\/span><b> just <a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\">book your meeting today here.<\/a><\/b><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">Making pharmaceutical animations come to life: How the process usually goes <\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Want to turn your scientific data into a unique animated sequence? Make no mistake! The process involves much more than just drawing and animation. This requires a complete team to work on a video project from several angles.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Usually, there will be a kickoff meeting. Through this, the client will meet the team that will work on the full project from beginning to end. The focus of this first meeting is to learn about the client\u2019s full objectives regarding the video sequence. Some elements, such as the main audience for the video, as well as the problems the client addresses in the sequence,<\/span> need careful consideration<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">What elements make a pharmaceutical animation?<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">After all the details are clarified, there are a lot of elements involved in the creation of a video. Producing an animated sequence usually involves the following elements:<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><b>Script: <\/b><span style=\"font-weight: 400;\">The script is a written sequence that will describe in full detail how the video sequence is organized. It can contain elements describing the animation, as well as spoken narration if applied.<\/span><br><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><b>Style Frame: <\/b><span style=\"font-weight: 400;\">Style frames consist of illustrated images that help outsiders gain an insight into what the video may look like in the final delivery. In some cases, it may change when put into animation.<\/span><br><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><b>Storyboard: <\/b><span style=\"font-weight: 400;\">The storyboard is a step that helps people have a preview of the visual elements combined with the script. This draft provides a possible look into how the animation will look.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><b>Voice-over: <\/b><span style=\"font-weight: 400;\">In the case of medical topics, a narrator explaining the sequence to the viewer is vital. Using the script, a voice dub will require a recording with a <\/span>proper tone under the topic at stake.<br><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong>Animation:<\/strong> The next step is bringing the images to life. The storyboard is the primary<span style=\"font-weight: 400;\"> blueprint for this process, along with all the necessary design elements. After the animation is complete, the voice-over is added to the sequence and properly combined with the visuals.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">Pharmaceutical animations: Our main conclusions<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating a video sequence is a complex process involving the creative and technical talents of a whole team. Nevertheless, this is one of the most innovative ways to bring your pharma content to life on a desktop or mobile screen. Adding video to a pharma brand\u2019s marketing strategy is truly an innovative step into modern engagement with today\u2019s audiences.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p><b><a href=\"https:\/\/www.linkedin.com\/company\/rednovius\/about\/\" target=\"_blank\" rel=\"noopener\">Red Novius<\/a> has a process very similar to the one described above. With our help, you too can see your medical data come to life on screen.&nbsp;<a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\">PubVisual<\/a> and <a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\">PatientVisual<\/a> allow your medical data to be transformed into an engaging video content fit for either HCP or patients.&nbsp;<a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\">Book your meeting<\/a> and discover how we can help you.<\/b><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Pharmaceutical Animation is something that\u2019s been widely tested for several years even before the pandemic changed the panorama of&#8230; <\/p>\n","protected":false},"author":2,"featured_media":7679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[69,53],"tags":[129,130,128,126,125,124,127,41,33],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharmaceutical Animations: How this Helps Brands Tell their Story<\/title>\n<meta name=\"description\" content=\"Pharmaceutical animations are something that\u2019s been tested for several years even before the pandemic changed the panorama of the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rednovius.com\/pharmaceutical-animations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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