{"id":6370,"date":"2022-05-23T10:00:26","date_gmt":"2022-05-23T10:00:26","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=6370"},"modified":"2023-04-21T09:42:30","modified_gmt":"2023-04-21T09:42:30","slug":"hcp-engagement","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/hcp-engagement\/","title":{"rendered":"HCP Engagement: 3 Benefits of a Blended Approach"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/05\/HCP-Engagement-3-benefits-of-a-blended-approach_1.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"HCP Engagement: 3 benefits of a blended approach\" class=\"wp-image-6855\" srcset=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/05\/HCP-Engagement-3-benefits-of-a-blended-approach_1.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/05\/HCP-Engagement-3-benefits-of-a-blended-approach_1.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/05\/HCP-Engagement-3-benefits-of-a-blended-approach_1.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/05\/HCP-Engagement-3-benefits-of-a-blended-approach_1.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/05\/HCP-Engagement-3-benefits-of-a-blended-approach_1.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In 2021, 70% of HCP in the US were digital natives. This digitization has shifted physicians\u2019 expectations toward business interactions. Thus, making it evident to pharma marketers that there is a need for change in HCP engagement initiatives. It is here, where the &#8220;blended&#8221; approach proves to be both valuable and beneficial.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">\u00a0HCP engagement: 3 benefits of a blended approach<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:46px\">What is a blended HCP approach?<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Before 2020, most meetings with pharma reps were in person (64%). With the pandemic, this trend shifted. In 2021, 65% of HCP meetings with sales reps were virtual. This transition originated with the <\/span><b>blended approach<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A blended approach is a combination of traditional and digital practices. Interactions focus on continuous engagement within a digital multichannel program in action, where face-to-face still plays a complementary role.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, by implementing an inclusive communication strategy, sales reps can better target HCP. Therefore, being able to provide them with the necessary information and educational value they need.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These are the <\/span><b>3 main benefits <\/b><span style=\"font-weight: 400;\">of a blended approach:<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:44px\">1 &#8211; Personalization<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In a blended approach, sales reps have the benefit of following up on information provided in face-to-face interactions. This can be done, for instance, through scheduled virtual meetings<\/span> where personalization is key to providing value. <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In a blended approach, sales can follow up on information provided in person. Virtual meetings are a good tool. Here, reps can personalize service.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With less time restraint, virtual meetings increase HCP engagement. In-person interactions last about 6 minutes on average. Yet, a Veeva study shows that when virtual, these can be as long as 14 minutes.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By spending more time with medical professionals, sales reps can better study the physician\u2019s needs. Maximizing, in that way, engagement and education on the value of your products. For instance, some pharma companies have started to do it through <\/span><a href=\"https:\/\/www.rednovius.com\/video-marketing-in-pharma-is-growing-see-5-ideas-for-your-brand\/\"><b>video<\/b><\/a><span style=\"font-weight: 400;\">. In only three minutes, they share insight into a product and its MOA (mechanism of action)<\/span> while targeting HCPs&#8217; specific needs and questions. <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:44px\">2 &#8211; Cost-effective<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Supported by a multichannel digital program, the blended approach is cost-effective. Medical professionals are not only approached in person. As a result, sales representatives can continue to communicate. <\/span>These can, for instance, broaden your reach through email, your website, or even online networking platforms like LinkedIn. <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sending material as a follow-up potentiates the physician&#8217;s receptivity<\/span> to your content. If you display a strong, personalized presence, your company can experience growth. Sales, in particular, can increase by<span style=\"font-weight: 400;\"> as much as 15%<\/span>, thus decreasing the cost of interaction. <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:44px\">3 &#8211; Seamless customer experience<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">By providing personalized service and continuing engagement, you can meet customers\u2019 needs. In that way, you offer a <\/span><b>seamless customer experience <\/b><span style=\"font-weight: 400;\">that can be meaningful and valuable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Medical professionals see more patients each day. And, each day they encounter new information and advancements in the field. So, it is important to consider, the digital platforms you desire to use. Companies should strive to choose platforms that support the sales reps\u2019 needs. While they do not force the HCP to install new, arduous software.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Through a blended approach, you further have the opportunity to collect valuable data. Such will allow you to know what are the specific interests of your customers. And, in that way, personalize your meetings so you can provide a seamless experience.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p><b><strong>Start Today\u2026 <\/strong><\/b><a href=\"https:\/\/www.rednovius.com\"><strong><b>PubVisuals<\/b><\/strong><\/a><span style=\"font-weight: 400;\"><strong> will guide the physician through a product\u2019s lifecycle. While converting complex data and information into engaging, interactive videos. These will take away the hassle of searching and analyzing content.<a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\"> Schedule your expert session<\/a>&nbsp;today to learn more about it. <\/strong><\/span><\/p><\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:44px\"><b>Conclusions<\/b><\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The blended approach mitigates the gap between the offer and the customer\u2019s needs while creating the possibility to increase sales. At the same time, you can establish a meaningful and engaging relationship with HCPs. It is, then, crucial to find the right balance<\/span> and not overload physicians with digital content. You must choose the right channels to promote your product and meet your customers&#8217; needs. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2021, 70% of HCP in the U.S. were digital natives. This digitization has shifted physicians\u2019 expectations toward business&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6855,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[71,54,59],"tags":[87,85,84,81,82,83,86],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HCP Engagement: 3 Benefits of a Blended Approach | RedNovius<\/title>\n<meta name=\"description\" content=\"Explore the benefits of a blended approach to HCP engagement. 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