{"id":6325,"date":"2022-05-10T10:00:51","date_gmt":"2022-05-10T10:00:51","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=6325"},"modified":"2023-04-21T08:52:34","modified_gmt":"2023-04-21T08:52:34","slug":"are-caregivers-a-potential-audience-overlooked-by-pharma-companies","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/are-caregivers-a-potential-audience-overlooked-by-pharma-companies\/","title":{"rendered":"Are Caregivers a Potential Audience Overlooked by Pharma Companies?"},"content":{"rendered":"\n
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We all know two of the main target audiences of pharma companies. We’re talking about either healthcare providers or patients. But there\u2019s one key stakeholder whose role gets overlooked many times: caregivers. What exactly could their role be in the spectrum that pharma companies engage in? Let\u2019s find out.<\/span><\/p>\n\n\n\n

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What is the real role of caregivers in this context?<\/h2>\n\n\n\n
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Even though many times they go unnoticed in this engagement relationship, caregivers have a vital outside role.  A new report from <\/span>Phreesia Life Sciences<\/b>, conducted on more than 2,000 caregivers was very revealing.  92% have stated that they take an active part in their patients\u2019 conversations with their doctors. <\/span><\/p>\n\n\n\n

The fact that there’s an aging population in the U.S. with a larger life expectancy led to the role of a caregiver being more valued. It\u2019s a form of support given by people with disabilities or who need to rely on a company to care for themselves.<\/span><\/p>\n\n\n\n

This same inquiry has shown that over 52% of patients under the wing of a caregiver rely on them to make their healthcare decisions. 30% of the patients at stake always talk with their caregivers about their treatment options before taking a final decision.<\/span><\/p>\n\n\n\n

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What’s in it for pharma companies?<\/h3>\n\n\n\n
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Considering this information makes them a potential target audience to reach. Especially when it comes to medicine or treatment options directed toward elders. As <\/span>Phreesia<\/b> pointed out, in 2020, the US reported a relevant increase in caregivers\u2019 activities, with a total of 53 million within that period.<\/span><\/p>\n\n\n\n

This means that they have the power to influence their patients\u2019 decisions. Some caregivers do the check-in for doctor\u2019s appointments either for themselves or for their patients. Often they act almost like a second shadow to their patients. They engage in daily tasks such as: <\/span><\/p>\n\n\n\n

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