{"id":6311,"date":"2022-04-26T10:00:11","date_gmt":"2022-04-26T10:00:11","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=6311"},"modified":"2023-04-21T08:26:39","modified_gmt":"2023-04-21T08:26:39","slug":"customer-centric-approach-in-pharma","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/customer-centric-approach-in-pharma\/","title":{"rendered":"Customer-Centric Approach in Pharma"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-approach-in-Pharma-6.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"Customer-Centric approach in Pharma\" class=\"wp-image-6945\" srcset=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-approach-in-Pharma-6.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-approach-in-Pharma-6.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-approach-in-Pharma-6.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-approach-in-Pharma-6.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-approach-in-Pharma-6.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">Customer-centric approach in pharma: Why pharma marketers must adopt it immediately <\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Within the pandemic landscape, the Healthcare topic gained strength and went center stage in the concerns of the general population. The way medical and life-science information is consumed and products are chosen shifted completely.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With more data available and overall healthcare awareness, patients became more concerned and knowledgeable, with a stronger role in the decision-making process of their journeys.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pharma needs to widen the horizon and be influencers on both layers of HCP and end-users. Creating and making available educational resources helps trust and authority building, becoming a go-to source when it comes to reliable and relevant data to help in the decision-making process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The customer-centric<\/span> approach is essential when nearly 85% of patients believe that they can take responsibility for their health with the online resources available<span style=\"font-weight: 400;\"> (<em>Pharmacy Times<\/em>). Pharma needs to be present along the journey as partners deliver valuable, bite-sized, easy-to-digest, and time-saving resources.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A more B2C model needs to be in place for a successful engagement between pharma and the target audiences. This will delete the gap in the communication strategy with a seamless experience delivered at the right moment! Let us look deeper\u2026<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:46px\">Disruption: A massive shift&#8230;<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">With Covid-19, new kinds of audiences were introduced to pharma marketers:<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><b>The Digital Native HCP: <\/b><span style=\"font-weight: 400;\">the engagement with both pharma companies and patients went remote and digital-based, with higher concern for patient-care resources.<\/span><\/li><li><b>The More Concerned Patient:<\/b> patients evolved into well-informed consumers, seeking valuable knowledge through educational digestible, and easy-to-comprehend resources.<\/li><li><strong>The Digital Native HCP:<\/strong> the engagement with both pharma companies and patients went remote and digital-based, with higher concern for patient-care resources.<\/li><li><strong>The More Concerned Patient:<\/strong> patients evolved into well-informed consumers, seeking valuable knowledge through educational digestible, and easy-to-comprehend resources.<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:38px\">1) The digital native HCP<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">When Covid-19 entered the scene, business interactions and engagement went remote and digital. One might think that with the in-person meetings and visit limitations, the time of effective engagement from HCP diminished\u2026 Wrong!&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.linkedin.com\/company\/rednovius\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"259\" src=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-Approach-in-Pharma-2.jpg?resize=608%2C259&#038;ssl=1\" alt=\"Customer-Centric Approach in Pharma\" class=\"wp-image-6321\" srcset=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-Approach-in-Pharma-2.jpg?w=608&amp;ssl=1 608w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-Approach-in-Pharma-2.jpg?resize=300%2C128&amp;ssl=1 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" data-recalc-dims=\"1\" \/><\/a><figcaption><strong>Source: <\/strong><em>Veeva<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Companies need to tailor the message and add value through in-demand resources and part of the target audience&#8217;s preferences. This makes interactions more meaningful and strategic with a whole new set of possibilities for pharma marketers to explore.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:38px\">2) More concerned patients<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The combination of a bigger concern with higher consumption and demand of medical content brought to life a more knowledgeable type of patient that wants to be more in control of his own healthcare decisions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Having the online data available as a first resource with an average of three online resources used before taking a decision related to a provider (<em>Healthcare Success<\/em>), the pharmaceutical products consumers need more educational resources and expect them to be made available by both physicians and pharma companies.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b> <span style=\"font-weight: 400;\">One main key factor is: customer knowledge improvement! The second is evolving with the shift occurring in the relationships between medical professionals and patients. Here the marketing goal must be a seamless experience throughout a more organized care journey in a multichannel atmosphere. The focus goes on both prevention and patient expertise on the matter at hand. A targeted marketing omnichannel strategy that goes beyond product or brand domain.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p><b><i>Did you know that when looking for product information, 66% of consumers are more likely to watch a video than read a text<\/i><\/b> <b><i>(<\/i><\/b><i><span style=\"font-weight: 400;\">Wyzowl<\/span><\/i><b><i>)? Get noticed by using <\/i><\/b><a href=\"https:\/\/www.rednovius.com\/\"><b><i>PubVisual<\/i><\/b><\/a> <b><i>videos!<\/i><\/b><\/p><\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">Pharma: Expectations from HCP and patients <\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">To get a steady flow of engagement from the new generations of HCP and patients, pharma companies have to enable strategies for both. By continuously taking into consideration the behaviors and preferences of the audiences within an agile and reactive marketing model.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This can be achieved by combining elements such as&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><span style=\"font-weight: 400;\">Refined patients&#8217; knowledge;<\/span><\/li><li><span style=\"font-weight: 400;\">Awareness of the current role of physicians;<\/span><\/li><li><span style=\"font-weight: 400;\">Acknowledgment of the needs\/expectations for educational resources within the care journey.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">To achieve and deliver the holistic health outcome that patients are looking for, pharma needs to get the HCP onboard with meaningful, easy-to-digest, bite-sized, and time-saving digital resources, accessible at the time and consumed in the device of choice.<\/span><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p><b><i>Did you know that, in 2022, 82% of all consumers&#8217; internet traffic will come from online videos<\/i><\/b> <b><i>(<\/i><\/b><i><span style=\"font-weight: 400;\">SocialMediaWeek<\/span><\/i><b><i>)? Don\u2019t miss out on the stats and start using <\/i><\/b><a href=\"https:\/\/www.rednovius.com\/\"><b><i>PubVisual<\/i><\/b><\/a> <b><i>medical animations today!<\/i><\/b><\/p><\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> Business interactions shifted in Pharma, enabling more channels and omnichannel brand awareness not possible before. Both HCP and patients want more empowerment granted by valuable content resources from pharma companies, being easier than ever to be present in each step of their journeys.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">Video: An important piece in your marketing strategy!<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The boom in video consumption cannot be overlooked when thinking about valuable content from a consumer&#8217;s point of view. With almost 100% of businesses believing that informational videos help increase understanding of new products (<em>Wyzowl<\/em>) having a direct influence on the decision-making process, pharma marketers can\u2019t dismiss the importance of video is an efficient content marketing strategy nowadays.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"406\" src=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-Approach-in-Pharma-4.jpg?resize=608%2C406&#038;ssl=1\" alt=\"Customer-Centric Approach in Pharma\" class=\"wp-image-6319\" srcset=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-Approach-in-Pharma-4.jpg?w=608&amp;ssl=1 608w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-Approach-in-Pharma-4.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" data-recalc-dims=\"1\" \/><figcaption><strong>Source: <\/strong><em>Social Media Week<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The explainer videos go hand in hand with both medical professionals and patients&#8217; needs<\/span>. With video animation, medical data can be turned into a bite-sized and understandable resource. Not only that, but it can also deliver <span style=\"font-weight: 400;\">a smooth experience tailored to the exact stage of the journey they are at.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Video content is also multichannel, multi-device and easily shared with online and offline availability, defined and decided by the consumer. Higher viewer engagement is possible by making this type of content available on multiple channels. For example, available on a landing page, in a portal, or shared in email marketing campaigns.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:44px\">What do the statistics say?<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Still wondering why is video content a good choice? These statistics&nbsp;might help clarify that video marketing lowers costs and is beneficial to pharma marketing:<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><span style=\"font-weight: 400;\">89% of video marketers say video gives them a <\/span><b>good ROI<\/b><span style=\"font-weight: 400;\"> (Return On Investment)<\/span>;<\/li><li><span style=\"font-weight: 400;\">83% of video marketers say video helps them with<\/span> <b>lead generation<\/b>;<\/li><li><span style=\"font-weight: 400;\">87% of video marketers say video has <\/span><b>increased traffic to their website<\/b>;<\/li><li><span style=\"font-weight: 400;\">80% of video marketers say video has <\/span><b>directly helped increase sales<\/b>;<\/li><li><span style=\"font-weight: 400;\">84% of people chose <\/span><b>a product\/service by watching a brand\u2019s video<\/b>.<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to length against the engagement time, videos with up to two minutes have a steady engagement from viewers. This means that a 90 seconds medical animation, for example, guarantees the viewer\u2019s engagement almost 100%.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"393\" src=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-Approach-in-Pharma-5.jpg?resize=556%2C393&#038;ssl=1\" alt=\"Customer-Centric Approach in Pharma\" class=\"wp-image-6318\" srcset=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-Approach-in-Pharma-5.jpg?w=556&amp;ssl=1 556w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Customer-Centric-Approach-in-Pharma-5.jpg?resize=300%2C212&amp;ssl=1 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" data-recalc-dims=\"1\" \/><figcaption><strong>Source: <\/strong><em>Wistia<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><\/span><\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Adding value to email marketing campaigns with video content, makes the pharmaceutical products visible to the prescribers at the exact moment of both customer\u2019s journey and product life-cycle, through the preferred communication channel and media type.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" style=\"font-size:34px\">Key facts: <\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><span style=\"font-weight: 400;\">\u201cVideo\u201d in the email subject can increase open rates by 6% (<em>Email Open Rates<\/em>)<\/span>;<\/li><li><span style=\"font-weight: 400;\">Video can increase open rates &#8211; 19% &#8211; and click rates &#8211; 65% &#8211; while reducing unsubscribe rates &#8211; 26% (<em>Campaign Monitor<\/em>)<\/span>;<\/li><li><span style=\"font-weight: 400;\">Click-through rates of the 1st campaign email can increase by 96% with a video included (<em>Campaign Monitor<\/em>)<\/span>;<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><b><i>TakeAway: <\/i><\/b><span style=\"font-weight: 400;\">Video content added to pharma marketing campaigns is a must-have in the present time and has proven to impact positively on lead generation, sales, and ROI. Video email marketing in pharma enables marketers to provide a fit-to-size<\/span> experience to each member of the target audience segment at a precise time. Prospects, leads, and customers will continue down the funnel if nurtured with valuable content through their preferred channel and media type<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p><b><i>Did you know that to 51% of digital marketers, video content has the highest ROI of all marketing channels <\/i><\/b><i><span style=\"font-weight: 400;\">(Campaign Monitor)!<\/span><\/i><b><i> Let us help you be one of them with <\/i><\/b><a href=\"https:\/\/www.rednovius.com\/\"><b><i>PubVisual<\/i><\/b><\/a><b><i>.&nbsp;<\/i><\/b><\/p><\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:44px\">Conclusion<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">To be able to succeed within the current landscape, pharma marketing teams have to fully embrace the customer-centric model. With this in mind, they need to consider the target audiences&#8217; behaviors and expectations taken into consideration.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Data consumption increased with a higher demand for educational resources that are consumed in an almost holistic manner. Materials that are easy to digest, understandable, bite-sized, and attractive, allow seamless multi-channel, multi-device experiences for both medical professionals and patients.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Video watching boomed within the consumer&#8217;s media type preferences globally, becoming an important piece for any successful content marketing strategy. Medical animations are more viewed and on-demand than ever, enabling pharma marketers with an important resource to increase engagement, authority, and influence among the target audiences.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Educational video content can be shared at the exact moment of the journey. The statistics show that it helps with lead generation and customer nurturing without high costs. At the same time, this benefits engagement, sales, and overall business ROI.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer-Centric Approach in Pharma: Why Pharma Marketers Must Adopt It Immediately Within the pandemic landscape&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[57,75,51,56],"tags":[90,37,107,95,166,165,167,86],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer-Centric Approach in Pharma | RedNovius<\/title>\n<meta name=\"description\" content=\"The customer-centric approach in pharma is essential for delivering valuable, bite-sized, easy-to-digest, and time-saving resources.\" \/>\n<meta name=\"robots\" content=\"index, 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