{"id":6235,"date":"2022-04-06T12:59:35","date_gmt":"2022-04-06T12:59:35","guid":{"rendered":"https:\/\/www.rednovius.com\/?p=6235"},"modified":"2023-04-21T08:03:49","modified_gmt":"2023-04-21T08:03:49","slug":"video-marketing","status":"publish","type":"post","link":"https:\/\/www.rednovius.com\/video-marketing\/","title":{"rendered":"Video Marketing in Pharma is Growing: See 5 Ideas For Your Brand"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Video-marketing-in-pharma-.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"Video marketing in pharma\" class=\"wp-image-6876\" srcset=\"https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Video-marketing-in-pharma-.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Video-marketing-in-pharma-.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Video-marketing-in-pharma-.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Video-marketing-in-pharma-.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.rednovius.com\/wp-content\/uploads\/2022\/04\/Video-marketing-in-pharma-.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Forget the old idea that video marketing in pharma doesn\u2019t stick. 2022 is the year in which many companies are taking video as a strategy. in the long run, this content can bring in good ROI, increase viewer demand, and help a company grow in popularity.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Read on about why pharma is no exception to this rule.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">Why video marketing is a good strategy for pharma marketing<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Not even pharma is immune to this phenomenon. Video as a content format of value has proven to attract a lot more online traffic. Many consumers these days watch an average of 16 hours per day of video content. And 84% of them buy a product or service after watching a brand&#8217;s video(s).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Yet for pharma, there are some constraints felt by marketers. In the case of this field we can name the following:<\/span><\/p>\n\n\n\n<ul><li><b>Managing public perception of pharma brands.<\/b><span style=\"font-weight: 400;\"> There are many patients who have a negative image of the pharmaceutical industry. For years this industry has had a reputation for focusing more on profit than on helping people;<\/span><\/li><li><b>The ongoing social stigma around some health conditions<\/b><span style=\"font-weight: 400;\">. This makes it hard to discuss solutions to health concerns;<\/span><\/li><li><b>Finding the right stories within a health-themed context.<\/b><span style=\"font-weight: 400;\"> Not many patients are willing to open up about their health problems. The matter of keeping stories private might impact your messaging\u2019s authenticity in certain contexts;<\/span><\/li><li><b>Last, but not least, ensure the messages are consistent with FDA-approved messaging.<\/b><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" style=\"font-size:46px\">Why is video marketing so relatable?<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Despite the constraints above, many pharma brands have tested video in their strategy. There are a series of advantages to integrating this content into a marketing strategy, such as:<\/span><\/p>\n\n\n\n<ul><li><b>Video as content is more relatable. <\/b><span style=\"font-weight: 400;\">You can use videos for several goals. From educating audiences to passing a strong message from your brand the possibilities are endless. Regardless, people will see that your pharma brand is there to help;<\/span><\/li><li><b>It can help if you\u2019re going for a storytelling approach in your narrative. <\/b><span style=\"font-weight: 400;\">Let\u2019s face it: showing your principles and values on screen is an easier route to building trust. These days, who wants to read a document that loses the reader after a few lines? Remember that the attention span of a person nowadays is 8 seconds. So, use this time wisely.<\/span><\/li><li><b>Video helps with consistent messaging. <\/b><span style=\"font-weight: 400;\">An easier way to go is by running a disclaimer on a product\u2019s messaging. in fact, some companies are even testing interactive links as a way of engaging audiences;<\/span><\/li><li><b>These contents are easy to distribute. <\/b><span style=\"font-weight: 400;\">You can use video on any communication channel. Either on your website, search engines, social platforms, or paid advertising. The more you project your video content, the better.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With this said, what types of content can we explore in pharma? Let\u2019s have a look at some ideas.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:44px\">#1: Explainer Videos<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The popularity of explainer videos as educational elements is bigger than ever. As can be seen, these animated videos take a topic and break it down step-by-step. The visuals and narration used, guide the viewer on a journey that helps it learn about a topic faster.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Explainer videos in pharma can come down to a variety of topics. You can use them to:<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400;\">Educate people on medical themes;<\/span><\/li><li><span style=\"font-weight: 400;\">Share insights on drugs;<\/span><\/li><li><span style=\"font-weight: 400;\">Promote different alternatives to treatment;<\/span><\/li><li><span style=\"font-weight: 400;\">Explore the details of illnesses and diseases.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Through a good script, narration, and animation you can engage with your audiences like never before.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p><b>A good example of an engaging video style addressed to HCPs is RedNovius\u2019 <\/b><a href=\"https:\/\/www.rednovius.com\/\"><b>PubVisual<\/b><\/a><b>. With a simple 90-second animated video, you can turn your medical data into a selling point for your company. <\/b><a href=\"https:\/\/www.rednovius.com\/book-expert-session\/\"><b>Schedule your expert session<\/b><\/a><b> with us and find out more about it.&nbsp;<\/b><\/p><\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:44px\">#2: Disease awareness videos<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Have you ever seen a Public Service Announcement Video (PSA)? These videos are short and have a story in between to raise awareness on a certain topic. The goal is to pass a message that serves the public. While helping change perspectives on social and health-related issues.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For pharma, you can go for a video based on the aforementioned content, a video raising awareness of a certain illness. Additionally, the options you can use are wide: from a story around a certain disease to a video talking about the numbers of a certain health constraint.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:44px\">#3: Testimonial videos<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The best way to use social proof to your advantage? Create testimonial videos that show the experiences of real people with your products.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Despite the previously mentioned constraints, there are still people willing to speak up about their conditions. If you have patients who are happy with your results or don\u2019t mind sharing their stories, put them in a video.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nowadays, public trust is very low. But prospects have a bigger probability of trusting a common person\u2019s word. This means that if they see them praising your products or services, they\u2019re more likely to have you in high regard.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember that storytelling in these videos is vital. You can conduct an interview with the patient evoking his experience before and after trying your product. So, always try to get the interviewed person to speak about his\/her personal experience.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:44px\">#4: Expert interviews<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The word of authority in a certain medical area can also be very helpful. Furthermore, by getting a KOL (Key-Opinion Leader) to speak from expertise, you are bringing credibility to your content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Like the testimonial videos, an interview format is a way to go in these narratives. These will help you position your pharma brand as the go-to authority for many questions that your audience may have regarding different medical topics.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:44px\">#5: Company introduction videos<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Lastly, there\u2019s nothing like showing a little transparency. In fact, a company introduction video is a great idea for your audience to get to know you better.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Of course, you have to organize your values and what your brand stands for in a well-detailed script. Choose the best speakers you have on your team. And you will create unique content that shows the human side of your company.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forget the old idea that video marketing in pharma doesn\u2019t stick. 2022 is the year in which many companies are taking&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6876,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[34,35,36,32,33],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Video Marketing Ideas for Pharma | RedNovius<\/title>\n<meta name=\"description\" content=\"Get inspired with these 5 ideas for video marketing in pharma. 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