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What is artificial intelligence and its impact on pharma?


To many people, the mere mention of “AI” or “artificial intelligence” evokes a technical and futuristic conception. The evolution of this particular technology has led to a plethora of possibilities for many fields of work, including pharma. It does not only provide technological aid to human workforces, but it also opens the door to countless opportunities.

The question to ask is what is artificial intelligence and to what extent is it affecting the way healthcare works? Let’s find out!

What is artificial intelligence and what are its three dimensions?

In short, AI consists of a sub-field of computer science. Its main aim is to develop computers able to do tasks done by a normal human. More specifically, “intelligent” tasks. There are three models of AI to consider at the present:

  • Strong AI;
  • Weak AI; and
  • “In-between” field.

Strong AI’s focus is on the development of elements that simulate human reasoning. This is a highly advanced and complicated model yet to be created. A system that accurately reflects a simulation of human cognition isn’t a reality yet.

Weak AI has a lighter approach to the possibilities that computers have of emulating “intelligent” behaviors. In its essence, this model is focused on getting complex computer systems to work. Even though it allows many useful and resourceful outcomes for many sectors, this is not reflective of how a real human thinks or acts.

The “in-between model”, is more reflective of some of the signs of progress achieved in the last couple of years. It’s referring to systems that work based on, or are inspired by human reasoning. This last fact has been a guide for many of the AI innovations seen today. However, these systems are yet to be guided alone by a model reflective of human reasoning.

AI is evolving before our eyes

Many recent studies have been reflective of how AI has been beneficial to many sectors in the past years. Education and specific areas have all felt a great difference, for the best, when AI was integrated.

In healthcare, this technology has been shown to have a significant impact. The needs of many people who require medicine or treatments for health issues have evolved. The needs of other stakeholders here, such as people in the medical profession or working in this sector have also changed.

By integrating many solutions of artificial intelligence into these scenarios, there were remarkable signs of progress. The best part is that more possibilities may come to benefit this sector, as this technology evolves. Below we have some areas of healthcare and pharma, that benefitted from AI.

#1: Improvement of health using patients’ medical data

It’s been a habit of many healthcare and pharmaceutical companies to keep close track of their patients’ health stats. Many databases regarding individual profiles have been created and updated throughout the years by many organizations.

Based on this virtual profile, patients are being oriented in a more personalized model. This will also help in providing them with reliable and accurate medical information on certain conditions.

Many apps were created to help HCP in this regard. Using a patient’s data can help in prescribing more than one possibility to improve a certain condition. Not to mention the fact that some apps can warn a certain user regarding upcoming appointments with a doctor, or when there’s a need for a doctor.

#2: Early diagnosis and analysis

Not long ago, there was a time in which health issues such as cancer, were only confirmed after a careful analysis of patient samples in a lab. Nowadays, there’s an increasing possibility of an early diagnosis using AI-integrated machinery.

In many hospitals, there are more and more possibilities for AI to help with the results of an X-ray or a CT scan. Not only that but it can also help in the detection of suspicious anomalies inside a patient’s body. The more that AI technology evolves, the better it will be for an anticipated diagnostic and treatment.

#3: Virtual assistance to users

Virtual assistance has been one of the long-running features of AI in more than one business area. For healthcare, there’s more than one possibility for this feature.

Among the most remarkable uses in this area is helping patients with certain diseases. There’s an increasing tendency of people to search for certain symptoms they’re experiencing before even pondering going to a doctor. Through an AI virtual assistant, users can get a more accurate answer to their doubts in this regard. 

#4: Monitorization of treatment progress

The advancements brought on by AI regarding patient treatment monitoring are upon us. More than one app helps many users to continue to take their prescribed medications. This will not only keep doctors informed on the patient’s progress, but it will also provide them with useful data that may be applied to other similar individuals.

#5: Reduction of the treatment cost

Lastly, without a doubt, AI will help decrease health procedure costs. Technology in this sense will reduce the frequent need of patients to visit the doctor, as well as the possibility of human error. Longer hospitalizations will become less needed thanks to early diagnostics of critical conditions and more treatment options.

Without a doubt, there were many remarkable signs of progress that benefit healthcare and pharma in more ways than one. Even though the technology is yet to reach levels similar to those of a human’s line of thought, it’s been assisting humans, both patients, and doctors. 

So far, the progress has outweighed the risks, therefore there’s more progress to be expected from the upcoming evolutions in this tech field. Without a doubt, this will walk healthcare towards an omnichannel path, as well as open up a path for health equity for many communities.

To get the best out of an AI procedure in your marketing strategy, you need quality content to create powerful engagement.

Fortunately, RedNovius has the perfect model of content for your pharma brand. Using PubVisual, you can provide a personalized 90-second video to explain your medical data to the medical community.

Book a meeting and discover how we can help you.

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