Pharmaceutical Animation is something that’s been widely tested for several years even before the pandemic changed the panorama of the industry. HealthTech is evolving in ways never seen before, opening up new possibilities for several pharma brands to tell their stories like never before. Keep on reading and discover the possibilities that animation has in the industry.
What is the purpose of a pharmaceutical animation?
Video as a whole is a balanced combination of audio and video. This is why this content format makes a variety of topics stand out in ways no other medium could make possible. Animations, in their turn, consist of a sequence of moving graphics brought to life by advanced techniques. These ultimately intend to convey the main message regardless of the topic at hand.
Applied to a pharmaceutical context, video animation can provide a unique opportunity to tell a story or explain a complex topic. Video is also gaining its fair share of popularity within the healthcare context.
Animation applied to healthcare: What’s the catch?
The expression “show, don’t tell” summarizes the best video animations can provide to a viewer. In the case of the pharmaceutical industry, there is a lot of information regarding every medical topic.
Explaining these topics can be a challenge especially if the listener is not part of the medical community. Not only that but there’s also the engagement matter. Trying to help people simultaneously understand and memorize these types of themes is a challenge.
This is where Pharmaceutical Animation comes in. Through a well-structured sequence, several medical topics can convey in a clear and concise presentation. For this, we need an interactive design combined with a beautiful visual environment.
The best part is that through animation many complex sequences can be simplified, helping even common audiences to engage with this sequence. You can use animated sequences in this context for three main purposes.
The three main purposes of animation in healthcare
- Educating your patients and raising public awareness: Many patients are known for being very hesitant before taking new prescription drugs. It’s understandable in their case, as usual, they don’t have any medical knowledge. Through the use of pharma animation, you can help them better understand their prescriptions, and reinforce their trust in their doctors. Not only will the patient engage with the information, but also the physician will have a great resource to help save time.
- Show HCP what your medicine or treatment can do for your patients: Instead of sending long medical reports to the HCP you contact, you can show them a video that sums up the essentials of your product. Your stakeholders in the medical field will thank you for saving them time and resources.
- Boost your marketing and business sales: Animation in a medical context can help explain to several audiences what a drug does as soon as it enters the body. This type of content can help pharmaceutical companies’ representatives to show their proposals with style in meetings. An animated sequence going straight to the main points will help stakeholders to know all they need before making a final decision. Not to mention that video is the medium more likely to influence a decision of a buyer as opposed to any other medium.
RedNovius has a variety of video sequences that are adaptable for both healthcare professionals and patients. Through either a PubVisual or a PatientVisual, you can explain even the most complex scientific papers through the magic of animation. In case you have any doubts regarding our video services, just book your meeting today here.
Making pharmaceutical animations come to life: How the process usually goes
Want to turn your scientific data into a unique animated sequence? Make no mistake! The process involves much more than just drawing and animation. This requires a complete team to work on a video project from several angles.
Usually, there will be a kickoff meeting. Through this, the client will meet the team that will work on the full project from beginning to end. The focus of this first meeting is to learn about the client’s full objectives regarding the video sequence. Some elements, such as the main audience for the video, as well as the problems the client addresses in the sequence, need careful consideration.
What elements make a pharmaceutical animation?
After all the details are clarified, there are a lot of elements involved in the creation of a video. Producing an animated sequence usually involves the following elements:
- Script: The script is a written sequence that will describe in full detail how the video sequence is organized. It can contain elements describing the animation, as well as spoken narration if applied.
- Style Frame: Style frames consist of illustrated images that help outsiders gain an insight into what the video may look like in the final delivery. In some cases, it may change when put into animation.
- Storyboard: The storyboard is a step that helps people have a preview of the visual elements combined with the script. This draft provides a possible look into how the animation will look.
- Voice-over: In the case of medical topics, a narrator explaining the sequence to the viewer is vital. Using the script, a voice dub will require a recording with a proper tone under the topic at stake.
- Animation: The next step is bringing the images to life. The storyboard is the primary blueprint for this process, along with all the necessary design elements. After the animation is complete, the voice-over is added to the sequence and properly combined with the visuals.
Pharmaceutical animations: Our main conclusions
Creating a video sequence is a complex process involving the creative and technical talents of a whole team. Nevertheless, this is one of the most innovative ways to bring your pharma content to life on a desktop or mobile screen. Adding video to a pharma brand’s marketing strategy is truly an innovative step into modern engagement with today’s audiences.
Red Novius has a process very similar to the one described above. With our help, you too can see your medical data come to life on screen. PubVisual and PatientVisual allow your medical data to be transformed into an engaging video content fit for either HCP or patients. Book your meeting and discover how we can help you.
