For pharma, content marketing is one of the many online strategies that create a narrative in this channel of communication…
Pharma marketers have been slow in adopting digital strategies. Contrasting, patients have been quick in recognizing the value…
No doubt that during the pandemic in 2020 telehealth (or telemedicine) had a major boom, as people looked for remote…
Pharma’s growth relies not only on medical professionals but also on patients. Gen Z is a part of these consumers…
Forget the old idea that video marketing in pharma doesn’t stick. 2022 is the year in which many companies are taking…
Pharma’s urgent need to become more customer-centered was brought to light with Covid-19 in the picture. In a…
With the pandemic situation, a sense of urgency arose. As face-to-face interactions started to have limitations, all…