These 3 educational ways to use medical videos will help you effectively advance and promote health equity. Dive on in to learn more. 1. Medical…
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In recent years, you might have come across the concept of “health equity” quite a bit. You might have even wondered what it is all…
You are where you are. At least that is what Lara Mahanna, from Sonata, defends. And we agree. As patients grow more demanding, companies must…
Market segmentation in pharma is a powerful tool for marketers to maximize the effectiveness of their communication efforts. Companies do not want to risk targeting…
As omnichannel strategies take the lead in pharma marketing, LinkedIn constitutes a valuable channel for stakeholder communication and engagement. In fact, US healthcare practitioners’ use…
The American Pharmaceutical industry is moving towards a definite digital shift. Thus, forcing marketers to adapt and innovate. It is here that omnichannel marketing in…
Direct communication with the end-user (patients) is a recent reality in pharma, which has given rise to the adoption of B2C marketing practices as a…
Advertising pharma products nowadays is a complex process to consider. Not only are there regulations that can vary from country…
In an era of fierce competition, it is essential that pharma companies know how to nail the perfect product launch…
The general population is in love with video watching, and the digital native medical professional is no exception. It’s everybody’s…
