3 educational ways to use medical videos to advance health equity
These 3 educational ways to use medical videos will help you effectively advance and promote health equity. Dive on in to learn more. 1. Medical videos to engage more stakeholders with better data Medical video marketing is a growing trend in the pharmaceutical and life science field. For one, it saves time and simplifies the […]
Health Equity: What is it and why does it matter to Pharma?
In recent years, you might have come across the concept of “health equity” quite a bit. You might have even wondered what it is all about. Yet, the real question you should be asking is What is health equity and why should I care? What if I told you health equity can be both good […]
Geomarketing in Pharma: The Fundamentals
You are where you are. At least that is what Lara Mahanna, from Sonata, defends. And we agree. As patients grow more demanding, companies must be more knowledgeable about their target audience’s needs. Only when you know that you can face the competition in the field. In the US, geomarketing is a growing trend. For […]
A Beginners Guide to Pharma Market Segmentation
Market segmentation in pharma is a powerful tool for marketers to maximize the effectiveness of their communication efforts. Companies do not want to risk targeting a wide, generalized audience. This increases the chance of getting their message lost in the middle. With the digital shift, pharma companies expanded their reach and, subsequently, their target audience. […]
LinkedIn: The New Top Pharma Marketing Tool
As omnichannel strategies take the lead in pharma marketing, LinkedIn constitutes a valuable channel for stakeholder communication and engagement. In fact, US healthcare practitioners’ use of the platform is now at over 4 million. So, as companies move forward with strengthening their positioning in the market, it is worth considering LinkedIn as the new top […]
A beginners guide to pharma omnichannel marketing
The American Pharmaceutical industry is moving towards a definite digital shift. Thus, forcing marketers to adapt and innovate. It is here that omnichannel marketing in pharma comes to play. Omnichannel marketing is a growing trend in a field that now puts the customer at the center of all action. Therefore, responding to the existing needs […]
Pros & Cons of B2C Marketing
Direct communication with the end-user (patients) is a recent reality in pharma, which has given rise to the adoption of B2C marketing practices as a way to respond to the digital shift occurring in the field. The US has been precocious at the start of its direct relationship with the consumer, showing the first signs […]
Top 5 Pharmaceutical Advertising Tools
Advertising pharma products nowadays is a complex process to consider. Not only are there regulations that can vary from country…
How To Nail The Perfect Product Launch
In an era of fierce competition, it is essential that pharma companies know how to nail the perfect product launch…
Top Benefits of Healthcare Video Marketing
The general population is in love with video watching, and the digital native medical professional is no exception. It’s everybody’s…