HCP Engagement: 3 Benefits of a Blended Approach
In 2021, 70% of HCP in the U.S. were digital natives. This digitization has shifted physicians’ expectations toward business…
More Data, Less Time: 3 New Ways To Approach HCP
Every year more Pharma companies launch drugs. Every year physicians have less time to analyze them. More data and less time…
Pharma Marketing: 3 Patient-Motivated Changes
Pharma marketers have been slow in adopting digital strategies. Contrasting, patients have been quick in recognizing the value…
Are Caregivers a Potential Audience Overlooked by Pharma Companies?
We all know two of the main target audiences of pharma companies. We’re talking about either healthcare providers or patients…
Top Channels for Patient Education
Now, more than ever, patients demonstrate a strong disposition to take active participation in their healthcare…
2022 Top Guidelines for HCP Engagement
When looking at their HCP audiences, pharma marketers have to acknowledge that the information from trusted medical…
Customer-Centric Approach in Pharma
Customer-Centric Approach in Pharma: Why Pharma Marketers Must Adopt It Immediately Within the pandemic landscape…
Patient Engagement in Healthcare: 2022 Trends
Patients’ expectations for their engagement with healthcare providers and pharma companies The pandemic brought with…