In 2021, 70% of HCP in the U.S. were digital natives. This digitization has shifted physicians’ expectations toward business…
Every year more Pharma companies launch drugs. Every year physicians have less time to analyze them. More data and less time…
Pharma marketers have been slow in adopting digital strategies. Contrasting, patients have been quick in recognizing the value…
We all know two of the main target audiences of pharma companies. We’re talking about either healthcare providers or patients…
Now, more than ever, patients demonstrate a strong disposition to take active participation in their healthcare…
When looking at their HCP audiences, pharma marketers have to acknowledge that the information from trusted medical…
Customer-Centric Approach in Pharma: Why Pharma Marketers Must Adopt It Immediately Within the pandemic landscape…
Patients’ expectations for their engagement with healthcare providers and pharma companies The pandemic brought with…