Healthcare SEO: Expanding Marketing Reach by Focusing on Local Searches Online search is today’s digital native patients’ first step in their care journey. So, healthcare…
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As digital disruption goes full force, pharma companies need to reshape their approaches and strategies. So meeting today’s highly digitalized, demanding audience’s needs and expectations…
Content is the bridge between brands and audiences. It adds value and credibility to a company’s marketing efforts…
Pharma marketers have been slow in adopting digital strategies. Contrasting, patients have been quick in recognizing the value…
Now, more than ever, patients demonstrate a strong disposition to take active participation in their healthcare…
Patients’ expectations for their engagement with healthcare providers and pharma companies The pandemic brought with…
