Pharma marketing and the importance of video
As digital disruption goes full force, pharma companies need to reshape their approaches and strategies. So meeting today’s highly digitalized, demanding audience’s needs and expectations becomes possible. This is a complex buyer collective that requires teams to focus on creating pharma marketing campaigns that are meaningful and add value to the stakeholders. There are a […]
Adapt Your Content To The Different Stages of Customer Buyer’s Journey
Content is the bridge between brands and audiences. It adds value and credibility to a company’s marketing efforts…
3 Ways to Break the Barriers of Virtual Interactions
With the increasing digitalization of pharma, it’s no wonder that virtual interactions came as a welcoming novelty for pharma…
Medical Affairs: A Vital Pillar in the Near Future?
The pandemic scenario shifted the way Medical Affairs (MA) engage with stakeholders. As a matter of fact, it became…
Pharma Sales: Changing Messaging to HCPs
Pharmaceutical sales are vital to the survival of a company in this sector. Without a doubt, the results obtained in…
Knowledge Translation & HCP Education
As the industry grows more demanding, and patients require more specialized care, HCP has been striving to find ways in…..
Top Online Channels for HCP Education
HCP education is now more important than ever. Physicians seek in their interactions with brands an experience of value and…
Healthcare Provider Engagement: What to Consider in 2022
Healthcare provider engagement with pharmaceutical companies changed during the pandemic. More and more possibilities have…
HCP Engagement: 3 Benefits of a Blended Approach
In 2021, 70% of HCP in the U.S. were digital natives. This digitization has shifted physicians’ expectations toward business…
More Data, Less Time: 3 New Ways To Approach HCP
Every year more Pharma companies launch drugs. Every year physicians have less time to analyze them. More data and less time…