Healthcare SEO: Expanding Marketing Reach by Focusing on Local Searches Online search is today’s digital native patients’ first step in their care journey. So, healthcare…
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As digital disruption goes full force, pharma companies need to reshape their approaches and strategies. So meeting today’s highly digitalized, demanding audience’s needs and expectations…
Content is the bridge between brands and audiences. It adds value and credibility to a company’s marketing efforts…
With the increasing digitalization of pharma, it’s no wonder that virtual interactions came as a welcoming novelty for pharma…
The pandemic scenario shifted the way Medical Affairs (MA) engage with stakeholders. As a matter of fact, it became…
Pharmaceutical sales are vital to the survival of a company in this sector. Without a doubt, the results obtained in…
As the industry grows more demanding, and patients require more specialized care, HCP has been striving to find ways in…..
HCP education is now more important than ever. Physicians seek in their interactions with brands an experience of value and…
The pandemic obliged pharma reps to become “digitally present” as opposed to face-to-face. Moreover, it also pushed HCP to evolve…
Healthcare provider engagement with pharmaceutical companies changed during the pandemic. More and more possibilities have…
