One of the marks left by the pandemic on the pharma industry propelled the rise of Omnichannel marketing. With this…
The pandemic obliged pharma reps to become “digitally present” as opposed to face-to-face. Moreover, it also pushed HCP to evolve…
Healthcare provider engagement with pharmaceutical companies changed during the pandemic. More and more possibilities have…
Looking at the latest numbers, conclusions for improvement can be reached. Through this, knowledgeable decision…
In 2021, 70% of HCP in the U.S. were digital natives. This digitization has shifted physicians’ expectations toward business…
Right now it’s an understatement to say that AI has grown in popularity as a marketing tool in the last few years…
Every year more Pharma companies launch drugs. Every year physicians have less time to analyze them. More data and less time…
Pharma marketers have been slow in adopting digital strategies. Contrasting, patients have been quick in recognizing the value…
We all know two of the main target audiences of pharma companies. We’re talking about either healthcare providers or patients…
Now, more than ever, patients demonstrate a strong disposition to take active participation in their healthcare…