In 2021, a study from Accenture revealed that mistrust in pharma is still an issue in the US. The people’s trust is…
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Improving Healthcare Delivery with Administrative Simplification The world has been through unique changes in the last few years. And the pandemic just accelerated the process…
Direct communication with the end-user (patients) is a recent reality in pharma, which has given rise to the adoption of B2C marketing practices as a…
What changed for healthcare providers and pharma companies? In a customer-centric era, it’s all about consumerism and the overall customer experience. In healthcare, it means…
Wearables as technology are at a fast expansion. To a point that can bring a variety of benefits for pharma companies…
Clinical trials were re-thought thanks to the pandemic. Decentralized clinical trials (DCTs), at first seemed like a temporary solution.
The pharma industry has grown in the past years, continuing in 2022. Technological advances are playing a big part in…
Video marketing is starting to become a prevalent strategy for any digital approach. As a content format, the video became the number one choice when…
Pharma’s digitalization was slow at the start. Yet, new opportunities have now been…
The pandemic reality accelerated the need to go remote across industries, feeding the digital disruption…
